GoPro for a Cause Spotlight: How illuminAid Uses Video to Empower Developing Communities

For illuminAid, transforming education is more than a goal – it’s an ongoing journey to empower developing communities across the world. illuminAid trains local educators on creating video-based training content tailored to the specific needs of their community. Through four-day workshops, participants learn how to effectively use video as a powerful tool for education, covering everything from operating camera equipment to editing the final footage. In addition to trainings, illuminAid equips educators with essential technology, including cameras, projectors, and solar power kits, to ensure educators have everything they need to share their skills with the broader community.

Recently, illuminAid embarked on a training initiative in Honduras with international development nonprofit ACDI/VOCA and the US international development agency USAID. The project aimed to improve local agricultural practices by teaching local organizations video production skills during a four-day workshop. illuminAid provided attendees with GoPro cameras and other equipment needed to create ten videos covering crucial topics such as coffee cultivation, compost production, and fertilizer management. These videos will provide farmers with practical and actional information to improve their farming techniques. 

illuminAid relies on GoPro cameras to support their training initiatives. “Our partnership with GoPro is a fundamental part of the work we are doing globally,” said Matt York, Founder of illuminAid. “GoPro's cameras play a vital role in this endeavor, capturing not just moments but milestones in educational empowerment and long-term resilience in developing communities. Their contribution has bolstered our capacity to revolutionize traditional training approaches as we leverage the dynamic capabilities of their cameras to tell compelling stories that inspire change.”

To date, illuminAid has trained over 600 local workers in nearly 50 countries, partnering with organizations like the Center for Disease Control, Save the Children and the US State Department to incorporate video into their behavior-change communication strategies on topics surrounding public health, disaster risk management, sanitation and more.

GoPro is proud to support illuminAid’s mission of empowering communities with knowledge and skills to support sustainable growth and development. To learn more about illuminAid, visit their website, or follow their projects on social media: Instagram, Facebook, LinkedIn, X, and YouTube.

GoPro for a Cause – our nonprofit partnership and donation program – supports eligible nonprofits to varying degrees with in-kind or cash donations and employee volunteer time. You can learn more about getting involved with GoPro for a Cause here.