GoPro Trademark & Brand Policy

We’re stoked that you’ve discovered the versatile ways that GoPro’s cameras and accessories allow you to capture, manage, share, and enjoy your content in new and innovative ways. Below you’ll find our trademark and brand guidelines, which explain how you can interact with GoPro's brands correctly. GoPro’s trademarks are protected internationally and include trademarks and registered trademarks for GoPro, HERO, Session, Karma, the GoPro logo, the GoPro Be a HERO. logo, and other logos, symbols, icons, graphics, phrases, taglines, trade dress, or images that identify the source or origin of GoPro’s products and services (the “GoPro Marks”). 

General Brand Usage Guidelines

Trademarks and Logos for Products, Names, Apps, and Websites

Please do not use the GoPro Marks in a way that implies partnership, sponsorship, affiliation, or endorsement with GoPro. A few helpful tips:

  • Avoid trademarks, company names, product or feature names, domain names, or social media handles that are confusingly similar to the GoPro Marks, such as those that include the word "Go" or "Hero" or "Pro." 
  • Do not use or display the GoPro word marks (such as GoPro and HERO) more prominently than your company, product, or service name. 
  • Do not alter the GoPro Marks. “GoPro” is our proper name, and it should be capitalized accordingly (not “Gopro,” “gopro,” “Go Pro,” or “goPro”). “HERO” should always appear in all capital letters. Do not use the GoPro Marks as nouns or in the plural or possessive form.
  • Do not use, copy, alter, or imitate GoPro’s logos, trade dress, color scheme, website, products, packaging, icons, marketing materials, or photographs.  
  • All uses of the GoPro Marks must be truthful and accurate, and not likely to cause confusion as to source, affiliation, or association.  
  • Do not use the GoPro Marks in a damaging or derogatory way.

If you are an authorized GoPro distributor or reseller, you should review your agreement with GoPro to understand your authorization to use the GoPro Marks.

Identifying Your Content Made with a GoPro Camera

The content you create is inspiring and we want to make sure that the world can distinguish between content you have created and original content produced by GoPro. The best way to let us and the world know that your content is “Shot with my GoPro camera” is to use our software tools on Desktop (GoPro Studio and GoPro for Desktop) and Mobile (GoPro App, Quik, and Splice). When sharing any content, either motion or stills, created with your GoPro camera, tag #GoPro in the description and/or title of the content as well.


If you are in the media and need access to GoPro’s press kit, please email:


Generally, we will not provide written permission for your company to give away GoPro products, but, if you do, you must follow the GoPro Trademark & Brand Policy. You may make factual, truthful statements about the product that you are using in your promotion (e.g., “We are giving away a GoPro® HERO4 Black”). But please include the following statement conspicuously in your promotional material: “GoPro, HERO, and their respective logos are trademarks or registered trademarks of GoPro, Inc. GoPro is not a participant in or sponsor of this promotion.” If you want to show a picture of the product that you are using in your promotion, please do not use our images (e.g., do not copy or modify images from our website to use in your promotion).


Guidelines for Third Party Mounts, Accessories, Software Applications, and Merchandise

We generally do not permit use of the GoPro Marks on or in connection with third party mounts, accessories, applications, or merchandise (or anything else). Merchandise includes anything you create or build such as mounts, accessories, software, apps, apparel, signs, banners, surfboards, etc. We love your enthusiasm for our products but please don’t put the GoPro Marks (or any variations) on your custom creations. A few helpful tips:

  • Follow all General Brand Usage Guidelines
  • Do not use any portion of the GoPro Marks as part of your company, product, or service name.
  • Do not apply for or attempt to register a trademark or service mark for the GoPro Marks, any portion thereof, or any marks that are confusingly similar to the GoPro Marks.
  • If you are making or developing something that can be used with our cameras you may make factual, truthful statements about how your item is compatible with a GoPro product or service. If true, you may state: “Can be used with GoPro® HERO[3, 3+ or 4] cameras." However, you must include the following text on every page where it can be seen by someone purchasing such an item: “This product and/or service is not affiliated with, endorsed by, or in any way associated with GoPro Inc. or its products and services. GoPro, HERO, and their respective logos are trademarks or registered trademarks of GoPro, Inc."

GoPro Developer Program

For information on the GoPro Developer Program, including how to get authorization to use the “Works with GoPro” trademark or the “Works with GoPro” badge, please visit

The GoPro Trademark & Brand Policy was last updated June 23, 2016, though GoPro may revise or update this policy again in the future.