At a private event today in San Francisco, California, GoPro is formally unveiling the GoPro Developer Program, an effort to support companies wanting to develop a seamless user experience between their products and GoPro products. Quietly operating for more than a year, the GoPro Developer Program has been working closely with a broad spectrum of developers including large multi-national companies as well as smaller, innovative upstarts.

“Over the last few years we’ve been excited by the creativity and enthusiasm other brands have demonstrated when integrating GoPro into their own solutions,” said Nick Woodman, CEO and founder of GoPro. “The GoPro Developer Program is a way for us to celebrate the innovative work of our developer community and more importantly, help enable what comes next. We’re grateful to benefit from the collective genius of the participating developers and we’re excited to now officially support their efforts with our developer toolkits.”

UPDATE: 12:30PM

The Developer Program Event is underway in San Francisco, where over 30 featured developers are demoing their integrated products to press. After a keynote presentation by founder and CEO Nick Woodman, and Developer Program lead Adam Silver, the media and special guests were welcomed into the developer hall, where brands like BMW, Fisher-Price, Polar, and many more unveiled the products they have developed around the official tool kits GoPro has provided them through the program. Much more to come from SF, so stay tuned!

UPDATE 2:00PM

The action has continued into the afternoon today at Pier 35 in San Francisco, CA, where over 30 developers from just about every industry gathered to showcase the products they’ve developed to integrate with GoPro cameras. As official members of the newly launched GoPro Developer Program, these companies have access to toolkits straight from the folks at GoPro.

More specifically, the Developer Program toolkits enable developers to create seamless user experiences between their products and GoPro products in three primary ways:

 

At today’s launch event, 34 of the more than 100 participating companies showcased a wide variety of GoPro-compatible implementations, including:

“We have been able to achieve so much with the SyncBac PRO due to the amazing sharing of technology offered through the GoPro Developer Program,” said Paul Scurrell, CEO of Timecode Systems Limited. “To me, this is exactly what best-of-breed technology companies should be doing – taking the best of their own offerings and combining them to drive innovation and elegant solutions. The end result is a product combination that’s greater than the sum of two halves, providing the end user with the best possible solution available.”

To gain access to GoPro’s developer toolkits, interested companies should visit http://developer.gopro.com/info and apply to join the GoPro Developer Program.

The GoPro Developer Program is launching with a companion program called Works with GoPro, a product verification and brand association program for companies who make products that work with GoPro products. Companies that have completed the Works with GoPro verification can enjoy the benefits of integrated marketing, including the use of the Works with GoPro logo. Consumers can enjoy products with the Works with GoPro logo knowing they are verified by GoPro to work well with GoPro Products.

For more information on the GoPro Developer Program and Works with GoPro, including capsules on a portion of the companies currently enrolled in the program, please check back to the Inside Line for more updates.