Inside the Peloton: GoPro Named the Official Camera of the Tour de France
GoPro cameras will be capturing the World's most prestigious race like never before
GoPro, enabler of some of today’s most engaging content, is proud to be named the official camera of the ASO and the Tour de France. In addition to the partnership with the ASO, GoPro is also now the official camera of Velon, a group of 11 top UCI World Tour cycling teams working together to grow and evolve through a growth in fan excitement and technology. These two exciting new partnerships will help bring new perspectives to the most prestigious cycling race in the world and, thus, bring fans closer to the sport they love.
By mounting cameras to the fastest cyclists in the world as they take on the 21-stage race, GoPro will be capturing immersive, never-before-seen content, bringing cycling fans inside the peloton. Throughout the Tour, GoPro will be publishing the exclusive content on its social channels and providing the ASO with the incredible moments captured across the 3,360-kilometer race. Stay tuned to the GoPro YouTube, Instagram, Facebook, and Vine channels to experience the Tour de France like never before.
GoPro is also stoked to announce the GoPro “Ride of the Day”, daily exclusive coverage of the tour and from our social community. We’ll be highlighting never-before-seen perspectives from the race as well as the top cycling and bike photos/videos coming straight from you.
Submit your content for a chance to snag a spot at the Tour de France finish line celebration in Paris, France or a speciality GoPro Bike Kit and gear for your own rides. We’ll be giving away a bike kit every day of the tour so let’s see what you’ve got! Be sure to hashtag #GoPro and #RideoftheDay.
A trip for up to two to the final stages of Tour de France with VIP access!