GoPro Signs on as Official Camera Sponsor of the SWATCH Freeride World Tour by The North Face
SALT LAKE CITY, UTAH/LAUSANNE, SWITZERLAND (November 15, 2012)- The SWATCH Freeride World Tour by The North Face is thrilled to announce its newest tour partner, GoPro, maker of the world’s most versatile cameras and producer of today’s most engaging content. Founded by Nicholas Woodman, GoPro is arguably the most advanced HD line of wearable and gear-mountable cameras and accessories, namely with the latest release of the new HERO3 camera line.
“We’re fired up to be the official camera of the SWATCH Freeride World Tour. With SWATCH’s long history of global support for skiing and snowboarding over the years, along with MSI at the helm as the organizer, this is a no brainer. GoPros will be put in the hands of the best free riders in the world thus garnering the sickest POV content ever seen. We’re excited to share never before seen GoPro content including competition runs, unique lines and exclusive athlete POV with our fans around the world,” says Paul Crandell, VP of Marketing.
GoPro joins SWATCH, The North Face, PrimaLoft, Scott, Kask, ABS and Dakine as global sponsors of the Freeride World Tour. Regional support for the Freeride World Tour in North America is also being provided by Subaru of America, Sierra Nevada, Black Diamond, Clif Bar. Regional support for the Freeride World Tour in Europe is provided by Marker.
“GoPro is the perfect partner for the Freeride World Tour,” said Freeride World Tour Partnership Marketing Director-Americas Larsen Sequist of Mountain Sports International. “Their commitment to the advancement of sport and technology perfectly fits the values of the Freeride World Tour and the big mountain community.”
In addition to course previews, selected SWATCH Freeride World Tour by The North Face competitors will be equipped with the new HERO3 camera and mounting accessories during their competition runs. GoPro footage from actual competitor runs will be integrated into the broadcast coverage of these events. These athlete perspectives are a first for the Freeride World Tour and will provide viewers with a unique and never before seen view of what it looks like to compete in the SWATCH Freeride World Tour.
For more information on the Freeride World Tour and Qualifying events visit www.freerideworldtour.com