GoPro Signs On As Official Camera Sponsor Of 2013 SLS Nike SB World Tour
Multi-year partnership to globally enhance live TV and fan experience
Los Angeles, Cali.(May 21, 2013) – Today, GoPro, maker of the world’s most versatile camera and producer of today’s most engaging content, is pleased to announce their partnership with Street League Skateboarding as the official camera sponsor of the 2013 SLS Nike SB World Tour. As the leading camera in action sports, GoPro further continues their commitment to the skate community with this multi-year agreement with Street League Skateboarding.
The 2013 SLS Nike SB World Tour is skateboarding’s first global tour pro series, with events featured in selected cities around the world. Unique angles and GoPro content will contribute to the live broadcast footage at domestic stops in Kansas City, MO., Portland, OR., and Newark, NJ. GoPro HERO3 Black Edition will be mounted throughout each Street League course, providing exclusive course previews and real-time impact highlights. The brand is also supporting additional pros within SLS, announcing this year the addition of Sean Malto to their skate team, which includes Street League star Ryan Sheckler.
”GoPro is in the driver’s seat of making it easier than ever for skateboarders to capture and showcase their own footage,” says Brian Atlas, General Manager of SLS. “With their unique position in the space, we are excited to partner with GoPro as they increasingly help to support the progression of our live TV experience and how our fans take in all aspects of Street League’s content.”
“GoPro is very excited to be a part of Street League this year, working with the best skateboarders in the world. We’re looking forward to bringing unique angles, new perspectives and exclusive course previews to the fans watching at home, further enhancing the Street League experience,” says Todd Ballard, Director of Sports Marketing for GoPro.
The SLS Nike SB World Tour continues to elevate professional skateboarding like never before, and GoPro is proud to propel its continuous support, which is lead by SLS’ existing partnerships.
For more information, visit GoPro at www.gopro.com
For information on the tour, visit SLS at www.streetleague.com
Street League Skateboarding
Street League Skateboarding (SLS) is the first-ever professional league for street skateboarding. The SLS Nike SB World Tour features 20 of the world’s most exciting street skateboarders competing in an easy-to-follow, instant scoring format on one-of-a-kind concrete skate plazas, all for the largest prize purse in skateboarding history. Each stop of the 2013 SLS Nike SB World Tour will air on ESPN or ESPN2, including 11 live broadcasts available in more than 198 countries. For more information, visit www.streetleague.com and follow @STREETLEAGUE