Sep 7, 2013

San Mateo, CA (August 14, 2013). GoPro, maker of the world’s most versatile camera that captures today’s most engaging user-generated content returns to Crankworx Whistler August 9-18, 2013. The world’s best downhill, slopestyle and enduro riders will migrate to the Whistler Mountain Bike Park for the 10th Annual Crankworx Whistler. High-summer’s convergence of all things freeride, Crankworx is a 10-day festival of epic endurance, supreme flow, monster air and vertical-dropping riding.

In its second year at Crankworx Whistler, the GoPro Dirt Diaries have undergone a format overhaul that puts the creative and storytelling control in the hands of professional riders. Six mountain bike athletes will be chosen to compete in the video contest and each will be tasked with hand-picking their own teams. Crews will be given seven weeks to create videos to be screened on Tuesday, August 13, 2013 in Whistler’s Celebration Plaza in front of a live audience.

“Crankworx Whistler attracts so many high profile film and photo focused athletes each year that we wanted to give a handful of these riders a chance to tell their own story and compete through the GoPro Dirt Diaries,” says Darren Kinnaird, General Manager of Crankworx. “When we sat down with key athletes about this concept in the spring, they were really stoked about it, and we knew we were onto something. It’ll be awesome to see what they create come show time August 13.”

In the revised format for 2013, six athletes whose primary riding focus is in photo and film will be selected to compete in the GoPro Dirt Diaries. Once announced, riders must assemble a team of maximum six people including film crew, editors and other athletes. Teams will have from June 1 until August 5, 2013 to collect content from anywhere in the world to tell their story, with 25 per cent of each submission filmed in the Whistler Mountain Bike Park. Submitted edits must run between four and six minutes in length and need to be focused on a storyline of each team’s choosing. Submissions will be judged based on storyline substance, videography, riding and editing and will be screened in front of a panel of expert judges and a massive live audience at Celebration Plaza in Whistler on Tuesday, August 13.

Judges will determine the top three teams with $5000 being awarded to the first place video, $3000 for second place and $2000 for third.