Apr 22, 2013

MIDDLESEX, UK & HALF MOON BAY, CA (May 31st, 2011) – GoPro, the world’s leading activity image capture company, has partnered with Madison, the leading and fastest growing distributor of cycle, MX and freesports products throughout the United Kingdom. Madison will distribute GoPro’s entire HERO® line of award winning HD cameras and accessories to core retailers in the United Kingdom and Ireland.


GoPro’s HD HERO cameras are renowned for enabling consumers, professional athletes and video producers to capture stunning, professional quality HD video and high-resolution photos during their favorite sports and activities. GoPro’s cameras and accessories are designed to be body worn or mounted on vehicles and gear, allowing for video and photo capture from never before seen perspectives. For example, it can be mounted on the front of a surfboard looking back at the surfer or on the chest of a skier, capturing the view of their knees, skis, arms, and terrain ahead. As the best selling camera for capturing video while cycling and mountain biking, GoPro is the Official Camera of Kokhanee Crankworx, North America’s premier mountain bike festival and competition. GoPro’s cameras are used to broadcast event highlights to fans around the world.

GoPro’s cameras and accessories are also the best selling cameras in motorsports, enabling incredible on-board capture of both professional racing and spirited drives through country backroads. In the United States, GoPro is the Official Camera of both Supercross and Motocross racing and its cameras are used by television broadcasters to capture on-rider video for use in the televised broadcasts of the races.

“GoPro has established itself as the clear global market leader in the wearable and mountable action camera sector. The growth of this brand around the world has been simply phenomenal. The quality and passion of the GoPro management team, product engineering team, brand image and the sheer number of GoPro evangelists who use the products every day make this a highly desirable brand to distribute,” said Dominic Langan, CEO of Madison.

GoPro’s products are not only the best selling wearable and gear mountable cameras in consumer markets but are also used in more professional productions than any other camera in its class. Over 70 different shows like the BBC’s Top Gear use the HERO to capture creative angles made possible by GoPro.

“GoPro is rapidly expanding globally as one of the most exciting consumer brands in specialty sports retail,” said Jonathan Harris, GoPro’s Vice President of Worldwide Sales. “The United Kingdom is a significant growth opportunity for GoPro and we’re thrilled to be teaming up with Madison, the clear leader in UK specialty sports distribution. Madison’s thirty years of experience and strong relationship with retailers spanning the bike, motocross and boardsports markets makes them the ideal partner to scale GoPro’s retail presence in core sports shops across the UK.”


Established in 1977, Madison has been involved in the UK action sports market for several years, enjoying phenomenal growth and is also the UK’s largest and most successful bicycle parts and accessories distributor. Madison has an unrivaled reputation for outstanding quality of service, a highly evolved B2B order and account management system, effective marketing reach, experienced sales resource and a comprehensive technical support capability.