Apr 15, 2013

World’s leading wearable and gear mountable camera, GoPro’s HD HERO® cameras are the latest addition to Best Buy’s expanding digital imaging selection in stores and on bestbuy.com

MINNEAPOLIS, MN & HALF MOON BAY, CA (May 5, 2011) –Best Buy Co., Inc. (NYSE:BBY) today announced the availability of several new products from the world’s leading activity camera company, GoPro. GoPro is internationally famous for producing some of the world’s highest performing wearable and gear mountable HD cameras. GoPro’s products are used by consumers and professional athletes and video producers alike to capture and share incredible first person perspectives of their favorite sports and activities. GoPro’s cameras are now available along with a selection of accessories at Best Buy stores nationwide. GoPro’s full assortment of products are available on bestbuy.com.


The HD HERO line of cameras capture immersive perspectives during outdoor activities by mounting directly to helmets and other equipment, including bikes, boards and vehicles. Optional accessories like chest harnesses and suction cups make it easy to wear and mount the camera in creative ways. GoPro cameras capture professional-quality 1080p HD and 720p video with eye popping 127º and 170º wide angle clarity. Sixty frames per second video captured at 720p resolution allows for stunning slow motion playback. The HD HERO’s sturdy polycarbonate protective housing is waterproof to 180 feet and protects the camera from the rocks, drops, and natural elements that come standard with outdoor use. GoPro’s cameras boast best-in-class image quality that yields the crystal clear footage that has led consumers and professional athletes and video producers around the world to choose GoPro as their activity image capture solution.

“GoPro’s cameras and accessories make it easy for people to capture their lives’ most exciting moments from never before seen perspectives with professional quality results,” said Nicholas Woodman, founder and CEO of GoPro. “We’re excited to work with Best Buy because of their passion for digital imaging and providing customers with the best products available. We know their Blue Shirts have the expertise to help customers learn about our products’ range of features and we’re stoked Best Buy is making our products so accessible.”

“We’re always looking at ways to help customers find the right product that meets their needs,” said Lisa Farrell, SVP, general manager portable electronics for Best Buy. “GoPro’s HD HERO camera is a natural fit for Best Buy’s growing digital imaging category in that it’s a perfect choice for outdoor enthusiasts and travelers who want to shoot professional quality video directly from their point of view and other never before possible perspectives.”

GoPro’s unique cameras and accessories are exciting new additions to the wide assortment of digital imaging products at Best Buy and on bestbuy.com, including camcorders, point-and-shoot cameras, Digital SLRs as well as an array of photography accessories.

GoPro products now available at Best Buy include:

For more information about GoPro’s products and accessories and Best Buy’s digital imaging offerings, visit: BestBuy.com/GoPro

About Best Buy Co., Inc.

With operations in the United States, Canada, Europe, China and Mexico, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $50 billion in annual revenue and includes brands such as Best Buy, Audiovisions, Best Buy Mobile, The Carphone Warehouse, Five Star, Future Shop, Geek Squad, Magnolia Audio Video, Napster, Pacific Sales, and The Phone House. Approximately 180,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way Best Buy does business. In fiscal 2011, the company donated approximately $25 million to improve the vitality of the communities where its employees and customers live and work. For more information about Best Buy, visit www.bby.com.