GoPro® Becomes Official Camera of Global RallyCross Championship
GoPro to Provide Track Previews for National TV Broadcasts on ESPN
HALF MOON BAY, CA. (May 25, 2012) – GoPro, the world’s most versatile camera, is proud to announce its role as the official camera of the 2012 Global RallyCross Championship. The season kicks- off on Saturday, May 26 at the Charlotte Motor Speedway in North Carolina.
As the official camera, GoPro will provide racing fans with the “GoPro Course Preview,” giving viewers a unique driver’s perspective of each track, captured with GoPro’s best-selling HD HERO2 camera mounted to the car. This immersive experience gives fans a firsthand look at the obstacles the drivers will tackle as they charge full-speed along the track, and will be broadcast as part of the race build-up on ESPN.
“GoPro is excited to officially partner with Global RallyCross, as it’s positioned to become one of the most exciting and exhilarating Motorsports properties for years to come,” said Todd Ballard, Director of Sports Marketing for GoPro. “We look forward to creating and sharing the most thrilling, action-packed, on-car content throughout the entire 2012 season.”
GoPro’s HD HERO2 cameras will follow and capture race footage from the driver’s point of view, including exclusive access from Monster World Rally Team driver and official GoPro athlete, Ken Block. GoPro will produce race recap edits with this footage, bringing the racer’s experience to the viewer by showing RallyCross from an entirely new perspective. These exclusive edits will be featured on the GoPro Auto Video channel, as well as GoPro’s social media sites.
Fans coming out to the Global RallyCross races will be able to check out and interact with the cameras at the GoPro Truck that will be touring during the season. In addition, GoPro will host several online giveaways via GoPro.com as well as on their Facebook page, www.facebook.com/gopro for fans unable to attend the races