GoPro and the 2011 Summer X Games 17
The 2011 Summer X Games kicks off today and GoPro will be there capturing athlete perspectives and innovative content with its HD HERO cameras.
GoPro’s video production team will leverage the HD HERO camera’s small size and mount-anywhere design to bring innovative on-athlete perspectives to fans at home, providing a preview of the event as the athlete would see it during X Games competition.
GoPro, famous for its best selling HD HERO line of wearable sports cameras, is also well known for the cutting-edge sports and adventure videos it produces exclusively with its own cameras and from GoPro footage shared by the company’s customers. In addition to becoming some of the most watched videos on YouTube, GoPro’s productions have demonstrated to professional producers and broadcasters what is possible with the company’s cameras and accessories.
“Our goal is to make it easy for people to capture professional quality footage of themselves during their favorite sports and activities,” said Nicholas Woodman, founder and CEO of GoPro. “It is exciting that we are filming at the X Games with the same camera you can buy at your local surf shop, Cycle Gear, REI or Best Buy. We hope this inspires our customers and fans to get out there and create more video radness with their own GoPros…we’ll be looking for your videos online!”
Tune into the X Games to watch as GoPro athletes like Bucky Lasek, Andy Macdonald, Ronnie Renner, and Jamie Bestwick go for gold!
GoPro will also debut its latest commercial during the primetime X Games broadcasts, “Kayak Kiss,” featuring pro kayaker Ben Brown. Go to GoPro.com/videos to see it now.