Oct 15, 2018

By Rob Wynn, Head of GoPro Studio

Every year, our in-house GoPro Studio team travels the world in search of stunning, unique “wow” moments to capture with our latest products. This year alone, the team traveled to 12 countries and captured over 20 Terabytes of spectacular HERO7 footage. What results are the videos that we share with the world, to promote who we are and to show off what our new products can do.

Each piece is special – and is made up of thousands of extraordinary moments that can never be replicated. Whether they had their day in the sun, or, despite being great, were left on the cutting room floor, they all get archived in a massive database with little chance to be seen again – until now.

GoPro’s new partnership with Adobe Stock gives many of those precious moments a new life. Starting today, we are opening up a portion of GoPro’s vast content catalogue to Adobe Stock. The Adobe creative community now has access to thousands of curated GoPro video clips for inspiration and use in their projects – available right within their Adobe applications. The brand-new, exclusive library of GoPro content will allow creatives to help tell their story with immersive POV footage, dramatic landscapes, aerial and underwater scenes, and rare content captured from places that only our HERO cameras can go.

The goal of our work at GoPro is to inspire others to capture, share and celebrate the activities they love. Adobe Stock too, seeks to deliver amazing, inspiring content so users can take their audiences on new adventures. We are both part of a global community of creators that love story telling with images and sound. Sharing stories inspires us all.

We are proud to be able to support both our missions, fostering collaboration between GoPro and Adobe creators. We can’t wait to see the fresh, new ways that the Adobe creator community uses our unique content to deliver those “wow” moments in their own creations.

Adobe Stock services, including the all-new GoPro library, are built into Adobe desktop apps, such as Premiere Pro CC, and assets can be licensed directly from within the Creative Cloud desktop apps or through stock.adobe.com.