GoPro Staff Paddles Out for SurfAid
For nearly 20 years, SurfAid has been helping communities in Indonesia rebuild their lives after five major natural disasters–including earthquakes and tsunamis–have devastated the lands.
SurfAid’s core mission is to save the lives of women and children in remote areas of Indonesia–areas connected to us by surfing–especially in very isolated villages where the maternal and child mortality rate is extremely high.
Many in these communities suffer from preventable causes, and SurfAid implements a “hand up, not a hand out” philosophy toward aid. Local staff provides advice, training and expertise, but it is up to the community to implement and embrace change. By educating communities on simple things like washing hands before delivering a baby, sleeping under a mosquito net, exclusive breastfeeding and improved nutrition, SurfAid has enormous positive impact on the health of women and their families.
SurfAid's efforts and the communities they affect are close to the heart of GoPro, and our brand was born in the waters of Indonesia. As such, GoPro supports SurfAid however it can, and so on April 30th, GoPro joined a crew of fundraising surfers for a little friendly competition at Pleasure Point in Santa Cruz, California. After raising funds to support SurfAid programs, a small GoPro team of producer Todd Hanson, creative director Brad Schmidt, art director Gavin Schuck, specialty lead Patrick Elliott, and team manager/cat herder Katie Katz took to the waters for the 2017 SurfAid Cup.
The SurfAid Cup is based on a team format. We know what you may be thinking: team surfing? How do you play defense? Well, it was actually quite simple: check out the format below.
SurfAid Cup Format
- Five surfers per team, including one pro/sponsored surfer picked from the pool
- Each team must raise a minimum of $5,000 to compete
- Each team is provided a fundraising page to help solicit
- Pro selection is based on order of the team’s fundraising results
- Heat schedule, times and format will be determined by final number of teams and competitors
- In relay style, each surfer is to catch two waves and return to the tag area
- Every surfer’s second wave is worth double points
Did we win? Well, perhaps we didn't raise a trophy on a podium at the end of a great day of surfing, but we did help raise money for an important cause, so yes–we did win.