Sep 28, 2015

New Lower-Cost GoPro makes Capturing and Sharing Engaging Life-Content more Accessible

$199.99 HERO+ adds Wi-Fi Connectivity for Quick Mobile Sharing of Great Moments HERO4 Session Now Available for $299.99

SAN MATEO, CALIF. (Sept. 28, 2015) – GoPro, Inc. (NASDAQ:GPRO), enabler of some of today’s most engaging content, is making capturing and sharing immersive, on-the-go content more accessible than ever with the release of its new Wi-Fi and Bluetooth® enabled HERO+ camera.  At $199.99 MSRP, the HERO+ is waterproof and mountable as well as compatible with GoPro’s vast array of mounts and accessories.  It captures stunning 1080p60 and 720p60 video and 8MP single, Time Lapse and Burst photos with the same impressive image quality that GoPro has become famous for.  HERO+ most notably features Wi-Fi which allows it to connect with GoPro’s mobile app and benefit from convenient tools such as a Trim & Share feature that allows the user to quickly create and share short video clips across leading social media channels.

HERO+ is integrated into an ultra-durable waterproof housing that delivers GoPro’s legendary durability and versatility.

“Whether mounted to a weather balloon floating 100,000 feet above the earth to capture a sunrise across the stratosphere or in the hands of a child recording their backyard tree house adventures, HERO+ is built to capture your imagination wherever it takes you,” said Nicholas Woodman, GoPro’s founder and CEO.  “Even as we continue to raise the bar for our highest performing cameras like HERO4 Black, Silver and Session, we remain committed to developing simplified products like HERO+ that make GoPro life-capture accessible to everyone.”

HERO+ will be available at authorized retailers around the world and on GoPro.com beginning October 4, 2015. Key features include: