GoPro Authorized Reseller Requirements
To qualify as and remain a GoPro Authorized Reseller, your business must adhere to this GoPro Authorized Reseller Policy at all times.
1. Maintain Current Business Information and Disclose All Locations That Carry GoPro
Maintain accurate and up-to-date company information and disclose all retail locations that carry GoPro throughout the term of your reseller relationship with GoPro.
Qualifying retail locations can only be one of the following: your physical brick and mortar store(s), your commerce-enabled website(s), or any temporary storefronts (events, trade shows, pop up stores, etc.).
2. Report Sell-Through for Physical Retail Location(s) and E-Commerce Sites
Reseller must provide sell-through information by SKU and approved retail location upon request. GoPro reserves the right to perform an audit of all financial statements pertaining to GoPro sales or the business operations (conduct) to ensure compliance with this policy.
3. GoPro’s Trademarks & Brand Policy
Reseller must comply with GoPro’s Trademark & Brand Policy and represent yourself as a GoPro Authorized Reseller in all online advertising and sales collateral.
You can read the entirety of GoPro’s Trademark & Brand Policy here: https://gopro.com/legal/trademarks
Setting up businesses, registering domain names, or using social media usernames that contain the GoPro name or any of GoPro’s trademarks is strictly prohibited. To ensure compliance with GoPro’s Authorized Reseller Policy, you must only use approved marketing materials for all GoPro products.
4. Sell to Retail Consumers Only
Reseller may not sell in bulk to B2B accounts, wholesalers, or freight forwarders/drop shippers for other retailers. Reseller may only sell to their end consumers.
5. Only Purchase GoPro Products Directly from Assigned and Authorized Distributors
Reseller must not buy GoPro products from other retailers, or from other sources not explicitly endorsed by GoPro.
6. Only Sell GoPro Products in Original Packaging
Reseller may not alter original GoPro packaging in any way prior to reselling GoPro products. Removing GoPro products from packaging and reselling GoPro products in a different packaging or under a different name is strictly prohibited.
7. Use GoPro-Supplied Core Product Data in Feeds
Reseller must be able to use standard set of GoPro-supplied data in product data feeds that you distribute to third-party advertising venues unless prior written permission is obtained from GoPro.
8. No Bundling GoPro Products without Obtaining Permission
Reseller must not re-SKU or bundle GoPro products in your online assortments and data feeds without receiving prior written permission from GoPro.
9. Bulk Sales
Reseller agrees to reasonably cooperate with GoPro in preventing unauthorized exportation of GoPro products. For GoPro products which incorporate an individualized numerical designation (e.g. serial number) and which are sold in bulk, defined as four (4) or more units in a single transaction, or ten (10) or more units purchased by the same individual within thirty (30) days (“Serialized Bulk Products”), Reseller shall endeavor to request the following information: customer name, customer address, customer phone, product serial numbers and dates of transaction(s). The customer information is not required to be transferred to GoPro, however it should be used to identify suspicious purchase patterns. In the event the customer refuses to provide such information, Reseller should reduce the transaction quantity to below the applicable Serialized Bulk Products threshold.
10. Customer Confusion
Reseller will not advertise, market, display or demonstrate non-GoPro products together with GoPro products in a manner that would create the impression that the non-GoPro products are made by, endorsed by or associated with GoPro.
11. Sell on Approved Retail Website(s) Only
Reseller must only take orders via publicly accessible, e-commerce enabled web pages hosted on approved websites owned and operated by your company.
Selling on third-party sites (eBay, Amazon, Alibaba, etc.), drop-ship accounts (Buy.com, Newegg.com, Overstock.com, etc.), classified sites (Craigslist.com, Facebook Marketplace, etc.) or through direct messages on forums is strictly prohibited.
12. Sell to Customer(s) within an Assigned Geographic Territory
Reseller must restrict customer order shipments to shipping addresses located within your assigned country or designated territory. This includes not selling or shipping GoPro products to end consumers online if your territory does not include the online channel.
13. Ensure PCI Compliance
Reseller must ensure PCI (payment card industry) compliance for all approved commerce-enabled websites owned and operated by your company.
15. Operate E-commerce Business Separately from Offline Retail Business
Reseller must plan inventory for your e-commerce business separately from inventory planned for your physical store’s business and provide accurate sell-through numbers for each.
16. Security Measures from E-Commerce Sites and Fraud Protection
Reseller must ensure industry-standard e-commerce security and fraud protection measures are in place, including two-factor authentication, authorized territory shipping restrictions and customer fraud resolution procedures.
17. Obey the Law, Abide by Policy Rules and Serve Customer Needs
Reseller must comply with all applicable laws, rules, regulations and policies related to the advertising, sale and marketing of GoPro products. Reseller must provide a level of sales support and customer support for our customers that, at a minimum, demonstrates industry best practices.
Failure to comply with all of the terms in GoPro’s Authorized Reseller Policy will result in suspension or termination of your account. Download PDF