GoPro Authorized Reseller E-Commerce Requirements
To qualify for acceptance into the program, your business must meet the following requirements:
1. Maintain Current Business Information and Disclose All Locations That Carry GoPro
Maintain accurate and up-to-date company information and disclose all retail locations that carry GoPro throughout the term of your reseller relationship with GoPro.
Qualifying retail locations can only be one of the following: your physical brick and mortar store(s), your commerce-enabled website(s) or temporary storefronts (events, trade shows, pop up stores, etc.).
2. Sell on Approved Retail Website(s) Only
Must only take orders via publicly accessible e-commerce enabled web pages hosted on approved websites owned and operated by your company.
Selling on third-party sites (eBay, Amazon, Alibaba, etc.), drop-ship accounts (Buy.com, Newegg.com, Overstock.com, etc.), classified sites (Craigslist.com, Facebook Marketplace, etc.) or direct messages on forums is strictly prohibited.
3. Report Sell-Through
Provide sell-through information by SKU and approved retail location upon request. GoPro reserves the right to perform an audit of financial statements pertaining to GoPro sales or the business operations (conduct) to ensure compliance with this policy.
4. GoPro's Trademark & Brand Policy
Must agree to comply with GoPro's Trademark & Brand Policy and represent yourself as a GoPro Authorized Reseller in all online advertising and sales collateral.
Setting up businesses, registering domain names or using social media usernames that contain any of GoPro's trademarks is strictly prohibited. To ensure compliance with GoPro's Authorized E-Commerce Reseller Policy, you must only use approved marketing materials for all GoPro products.
You can read the entirety of GoPro's Trademark & Brand Policy here:
5. GoPro's Minimum Advertised Price (MAP) Policy
Ensure you understand and abide by GoPro's MAP Policy. You can read the Policy in its entirety here:
6. Sell to Customer within an Assigned Geographic Territory Only
Must be able to restrict customer order shipments to shipping addresses located within your assigned country or designated territory. This includes selling or shipping GoPro products to end consumers online if your territory does not include the online channel.
7. Sell to Retail Consumers Only
You may not sell in bulk to B2B accounts, wholesalers or freight forwarders/drop-shippers for other retailers. Sell to your end consumers only.
8. Only Purchase GoPro Products Directly from Assigned and Authorized Distributors
Do not buy GoPro products from other retailers or from other sources not explicitly endorsed by GoPro.
9. Only Sell GoPro Products in Original Packaging
Do not alter original GoPro packaging in any way prior to reselling GoPro products. Removing GoPro products from packaging and reselling GoPro products in different packaging or under a different name is strictly prohibited.
10. Inventory Your E-Commerce Business Separately from Offline Retail
You must have the ability to plan inventory for your e-commerce business separately from inventory planned for your physical store's business and provide accurate sell-through numbers for each.
11. Use Known Third-Party Shopping Carts
You must use a known third-party shopping cart system on all commerce-enabled websites owned and operated by your company.
12. Ensure PCI Compliance
Must ensure PCI (payment card industry) compliance for all approved commerce-enabled websites owned and operated by your company.
14. Use GoPro-Supplied Core Product Data in Feeds
Must be able to use standard set of GoPro-supplied data in product data feeds that you distribute to third-party advertising venues unless prior written permission is obtained by GoPro in advance.
15. No Bundling GoPro Products without Obtaining Permission
Must not re-SKU or bundle GoPro products in your online assortments and data feeds without receiving prior written permission from GoPro.
16. Obey the Law, Abide by Policy Rules and Serve Customer Needs
Reseller must comply with all applicable laws, rules, regulations and policies related to advertising, sale and marketing of GoPro products. Must provide a level of sales support and customer support for our customers that, at a minimum, demonstrate industry best practices.
17. Additional Reseller Obligations
Reseller will not market products intended for use as add-on, accessory or to be marked as compatible products to GoPro products, unless the particular product is expressively authorized by GoPro for sales by reseller. If a reseller wishes to do so they forfeit the opportunity for their brand to be listed on the GoPro dealer locator.
Failure to comply with all of the terms in GoPro's Authorized Reseller E-Commerce Policy will result in suspension or termination of your account. Download PDF