GoPro Focuses on Work-Life Balance with New Remote Work Policies
In Office? Fully Remote? Hybrid? It’s Up to You: Live Your Best Life While Helping us Build the Best Company in the World
GoPro recognizes that there’s no one-size-fits-all policy for work preference. And as we navigate our future of work plans around the globe, GoPro is prioritizing employee preference and flexibility to meet our talent where they are to empower them to live their best lives.
Our founder and CEO, Nicholas Woodman, set the tone for GoPro’s work policies moving forward:
GoPro fully supports its employees who want to relocate for whatever reason, be it to pursue their passions, be closer to family or otherwise. We proactively encourage our employees to relocate if that will make them feel happy and appreciated as we believe happiness leads to increased productivity and overall well-being.
Furthermore, we believe people should be paid for their expertise regardless of where they live. For this reason, GoPro employees won’t suffer a pay cut should they choose to relocate.
GoPro is only as good as its people, and we feel our employee-first approach can help us attract and retain the best possible talent to help us drive our business to new heights.
Since 2015, we have regularly surveyed our employees to gather feedback, understand engagement levels and take action to address key opportunities for organizational improvement. As we navigate COVID-19, these surveys continue to serve an even greater purpose.
In response to the pandemic, GoPro employees began working from home in March 2020. In the months following, GoPro employees executed a camera launch, a new app launch and made the GoPro Subscription core to our product offering.
In addition to recognizing the operational improvements and this consistent execution during the pandemic, data from surveyed employees revealed that 85% of our team would prefer to work remote at least three days per week. Given the data, GoPro leadership is continuing to support remote and hybrid work preferences.
We are proud of the dedication, resilience and level of execution that our team has shown throughout the pandemic, and it’s clear that remote work flexibility is not just a temporary solution. It will be a core part of GoPro’s DNA moving forward.
Through company surveys, we’ve also learned that many employees want the best of all worlds: the ability to work remotely when they want and need to and the ability to come to a physical space to connect with others. We’re committed to supporting both options to foster work-life balance and a fulfilling career at GoPro.
Our philosophy extends to pay practices, too, as we won’t penalize employees by decreasing compensation if they choose to move to a region with a lower cost of living. We believe your skillset, capabilities and contributions to the company are more important than where you live.
That is why we have decided that compensation for all U.S.-based roles will be aligned with our California-based offices, with a similar regionally based philosophy extended to our global offices. Full stop, we believe employees' compensations should be determined by their contributions to the organization.
GoPro’s mission is to be a force for positivity, celebrating all things awesome in the world and inspiring people to live active lifestyles. Our work philosophy carries that same message—enabling employees to live their desired lifestyle while being able to show up to work as the best versions of themselves—whether in a GoPro office, their remote workspace of choice, or a bit of both.