Jan 14, 2020

Skrrt skrrt. GoPro is speeding into one of the most exciting partnership of the year with K1 Speed. Earlier this month, we announced that GoPro will be the title sponsor for the monthly Challenge GP race series hosted by K1. Challenge GP turns average joe drives into pro-level competitors at K1 locations around the world—no fancy equipment, exhausting training regime or pit crew required. The best part: Challenge GP winners will be rewarded with GoPro goods starting now.

Traditionally, the series awarded racers based on the final points standings at the end of the year. Previous prizes for top finishers have included free races, merchandise, trophies, even enrollment in a racing school. With GoPro joining on as a partner in the series, incredible prizes will be up for grabs not just at year’s end, but throughout the year.

Starting in 2020, there will be a “championship within a championship” in the GoPro Challenge GP. Racers who score the most points every three months (four months at locations outside the U.S.) at their local K1 Speed will win a brand-new HERO8 Black—the latest flagship from the renowned action camera brand with leveled-up HyperSmooth 2.0 stabilization. Since racers can only win one camera per year, four different racers will win a camera by the end of the year (three different racers at international locations).

And the GoPro partnership doesn’t end there. The GoPro Challenge GP will provide an exclusive opportunity for racers to use their personal GoPro during their sessions. Using the in-camera GPS and telemetry overlays on the GoPro App, this will allow racers to study their fastest laps and share race experiences to a worldwide audience. 

GoPro App telemetry overlay

“We’re thrilled to welcome GoPro as our title sponsor for Challenge GP,” says K1 Speed’s CEO. “They’re obviously a titan in the action camera industry, as we are in the karting industry. So, to have them come onboard for our adult racing series is an appropriate fit and should delight our millions of racers around the world. We can’t wait to see all the great footage!”

The 2020 GoPro Challenge GP series began Jan. 5, and continues monthly at every K1 Speed location. The cost for entry is $50 and includes three sessions: two qualifying races and a final race for position. Those interested can register at their nearest K1 Speed location. More information can be found here on K1’s website.