Celebrating International Women’s Day: GoPro Style
If there’s one thing we know at GoPro, it’s how to capture mind-blowing video content. And nobody in the GoPro Family does this better than the women of GoPro. Whether she is an athlete, advocate, artist, internal employee or friend of the brand, the women of GoPro around the world are strong, badass individuals who strive to push the limits and redefine what it means to be a sHERO.
Today, we tip our hats, raise our glasses and yell words of encouragement to celebrate all women in honor of International Women’s Day (IWD).
The theme of this year’s IWD is “choose to challenge.” To us, this means to do exactly what is described above—to push boundaries in order to raise awareness around women’s equality and to celebrate incredible women-led achievements. So, in honor of IWD 2021, we are delighted to share with you an all-female made GoPro video celebrating the women of GoPro, and their inspiring achievements, with the hopes of inspiring the generations of today, tomorrow and beyond.
We strongly feel that the women who made this video possible—from the athletes Elena Hight, Jamie Anderson, Sky Brown, Victoria Vergara, Tarah Gieger, Leticia Bufoni, Rachel Atherton, Coco Ho and Johanne Defay to the female GoPro editor Alisia Palczewski—champion and lift up every soul around them, no matter the gender.
For IWD, we challenge you to join in and #ChooseToChallenge. And if you can’t physically join in, we encourage you to visit InternationalWomensDay.com to learn more and donate.
And, to the women of GoPro, and all the women around the world—YOU inspire us, so keep on being the badass trailblazers that you are.