GoPro Brings Underwater Experiences to the Surface with PADI
PADI and GoPro are joining forces to help millions of divers share their underwater explorations. The pair aim to inspire more divers to film and share dive footage to raise awareness about the amazing adventures that await below the surface.
“GoPro and PADI have a common vision to enable exploration, push boundaries, forge new paths and share experiences through imagery, video and technology,” says Kristin Valette-Wirth, chief marketing and business development officer of PADI Worldwide. “Together, we want to ensure that memories made while diving can be preserved and shared with friends, family and millions of others around the world.”
First announced at DEMA's 2018 show, PADI will be collaborating with GoPro to provide tools and tips specifically designed for divers to facilitate superior shooting and editing techniques. By doing this, users’ potential to make great video content—and post it across social media—will be maximized.
“GoPro is a leader in underwater content creation, so teaming up with PADI to help capture and share underwater exploration is a natural fit,” says GoPro Global Director of Lifestyle Marketing Christian Scott. “By educating PADI Divers on using GoPro for diving, we will make it easier than ever for anyone to capture their most memorable dives and share their experiences from all corners of the globe.”