GoPro Brings 360 Degree Videos to Facebook’s News Feed
We’re excited to let everyone know GoPro is an exclusive spherical content partner for Facebook’s launch of 360-degree video for News Feed. Beginning today, people on Facebook can experience exclusive GoPro 360-degree video directly through their web browser or Android phone.
To experience GoPro’s brand new content for News Feed shot with its six-camera spherical rig announced earlier this year, check out this high-energy motocross excursion across the Idaho desert with sports legend Ronnie Renner: https://www.facebook.com/gopro.
In the coming weeks, GoPro will launch additional 360-degree content on Facebook where users can expect a variety of never-before-seen, immersive experiences from the vantage point of GoPro world-class athletes, top chefs and more.
Zander Lurie, GoPro’s SVP of Entertainment commented: “GoPro captures content and tells stories that stir emotions. We are changing the way consumers experience and share life’s most important moments. With more than four billion videos viewed daily on Facebook, we have an opportunity to bring the excitement of 360-degree video to a vast new audience. 360-degree video represents a compelling way for GoPro to bring people into new worlds and experiences like never before.”
Spherical media enables a range of immersive viewing experiences and is an essential building block of virtual reality, an innovation poised to transform entertainment, education and other industries. GoPro’s hardware and stitching software provide exciting and highly accessible solutions for capturing, creating and sharing spherical content. GoPro is also partnering with a growing number of companies as they introduce their VR strategies and platforms to the world.
Viewers will not need a headset to access the new GoPro videos on News Feed. The immersive content will run natively on Facebook on web and Android, where viewers can choose what angle they want to see it from. On the web, the content can be explored by dragging the mouse around the video. For use on Android, viewers can drag their finger across the screen or turn the device on its side to navigate. Additionally, viewers can visit GoPro’s Facebook page directly HERE. note: Viewable with Chrome, Firefox and Android