Feb. 4, 2014  SAN MATEO, Calif. – GoPro, the maker of the world’s most versatile camera and enabler of some of today’s most engaging content,  today announced Jack Lazar has been appointed as the company’s Chief Financial Officer.  Mr. Lazar will report directly to GoPro Founder and CEO, Nicholas Woodman, and will have responsibility for the company’s global financial operations.  The appointment has been approved by GoPro’s Board of Directors and is effective immediately.

Mr. Lazar joins GoPro after serving as Senior Vice President of Corporate Development and General Manager from 2011 to 2013 at Qualcomm Atheros, a subsidiary of Qualcomm, Inc. Previously, he held various executive positions including Senior Vice President Corporate Development, Chief Financial Officer and Secretary at publicly traded Atheros Communications from 2003 until it was acquired by Qualcomm in 2011.  Prior to this, he served as Executive Vice President and Chief Financial Officer of NetRatings, Inc., a publicly traded provider of Internet audience measurement products.  Earlier, he served as Chief Financial Officer and Secretary of Apptitude, Inc. and as Controller and Principal Financial and Accounting Officer for Electronics for Imaging.   Mr. Lazar began his career at Price Waterhouse, is a certified public account and holds a B.S. in commerce from Santa Clara University. He also serves on the board of directors and audit committees of Silicon Laboratories and TubeMogul.

“We couldn’t be happier that Jack Lazar has joined GoPro,” said GoPro Founder and CEO, Nicholas Woodman. “His experience and leadership will be extremely valuable as GoPro explores new markets and opportunities in both consumer products and media.  Beyond his expertise in finance, Jack is a great cultural fit at GoPro and we’re excited to have him on our team.”

“As a CFO who is also an avid mountain biker, I am extraordinarily excited and honored to join GoPro’s leadership team,” said Jack Lazar. “As both a premier consumer products company and an enabler of compelling media content, GoPro is a high-growth company with a strong track record for innovation and for defining new markets.”