Heroes
Mar 1, 2021

“Black People Do” is a bold statement with a powerful message, and it cuts to the core of why GoPro and AFROPUNK have teamed up.

AFROPUNK is an expert in its space as a Black-owned business aimed at supporting the entrepreneurial adventures of people of color and the LGBTQIA community. GoPro, on the other hand, is an expert at sharing exceptional stories from never-before-seen perspectives. And “Black People Do” is the result of AFROPUNK and GoPro combining forces to tell the story of Black athletes in sports that are thought to be unusual.

The most recent example of this is the impactful mini-documentary featuring equestrian athlete Zoie Brogdon. Zoie is a proud Compton Cowboy and a force to be reckoned with in the competitive equestrian world. In the video, Zoie talks about her passion for riding, her competitive spirit, and most importantly, the experience of being a young Black woman in a space dominated by the predominantly white and affluent on this episode of Black People Do.

Captured 100% on GoPro HERO9 Black cameras, Zoie’s story shares her relationship with her horse, Ninja, as a friend and partner. And, the creative team who helped to capture her story said they wanted to convey one thing above all else: There is so much fulfilling content to be had from watching Zoie’s resolve as well as the support she receives from her parents and coaches despite not coming from the affluence that many of her (mostly white) fellow equestrians do.

The intent of Black People Do is to explore the stories, experiences, challenges and triumphs through the unique experiences of Black athletes in spaces where whiteness is prioritized or over-represented. Check back on GoPro’s The Inside Line and AFROPUNK.com for future installations.

Equestrian athlete Zoie Brogdon and her horse, Ninja.