GoPro Trademark & Brand Policy
GoPro Trademark & Brand Policy
We're stoked that you’ve discovered the versatile ways that GoPro's cameras, software, and accessories help the world celebrate and share itself in immersive and exciting ways. You'll find our guidelines below, which explain how you can interact with GoPro’s brands correctly. GoPro's trademarks are protected internationally and include trademarks and registered trademarks for GoPro, HERO, the GoPro logo, the "GoPro Be a HERO" logo and other logos, symbols, icons, graphics, phrases, taglines, trade dress or images that identify the source or origin of GoPro's products and services (the "GoPro Marks").
Trademarks and Logos for Products, Names, Apps and Websites
Please do not use the GoPro Marks in a way that implies partnership, sponsorship, affiliation or endorsement with GoPro. A few helpful tips:
If you are an authorized GoPro distributor or reseller, you should review your agreement with GoPro to understand your authorization to use the GoPro Marks.
Identifying Your Content Made with a GoPro Camera
The content you create is inspiring and we want to make sure that the world can distinguish between content you have created and original content produced by GoPro. The best way to let us and the world know that your content is “Shot with my GoPro camera” is to use our software tools (GoPro App and Quik). When sharing any content, either motion or stills, created with your GoPro camera, tag #GoPro in the description and/or title of the content as well.
If you are in the media and need access to GoPro’s press kit, please email: email@example.com
Generally, we will not provide written permission for your company to give away GoPro products, but if you do, you must follow the GoPro Trademark & Brand Policy. You may make factual, truthful statements about the product that you are using in your promotion (e.g., “We are giving away a GoPro® HERO9 Black”). Please also include the following statement conspicuously in your promotional material: “GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. GoPro is not a participant in or sponsor of this promotion.” If you want to show a picture of the product that you are using in your promotion, please do not use our images (e.g., do not copy or modify images from our website to use in your promotion).
Guidelines for Third-Party Mounts, Accessories, Software Applications and Merchandise
We generally do not permit use of the GoPro Marks on or in connection with third party mounts, accessories, applications, or merchandise (or anything else). Merchandise includes anything you create or build such as mounts, accessories, software, apps, apparel, signs, banners, surfboards, etc. We love your enthusiasm for our products but please don’t put the GoPro Marks (or any variations) on your custom creations. A few helpful tips:
Follow all General Brand Usage Guidelines.
The GoPro Trademark & Brand Policy was last updated December 8, 2020, though GoPro may revise or update this policy again in the future.