The 5th Million Dollar Challenge IS HERE! And It’s Breaking Records

Apr 26, 2023


We are thrilled to announce that the moment HERO11 Black + Mini customers from around the world have been waiting for is finally here! The fifth Million Dollar Challenge video is live!

The 100% user-generated highlight reel features video captured exclusively on the newest flagship HERO11 Black and HERO11 Black Mini cameras. Ultimately, 55 creators representing 21 countries made the cut receiving $18,181.81 for their submission.

The three-minute, HERO11-customer-stoke video celebrates the joy that comes from capturing and sharing unique experiences with a GoPro. This year’s Million Dollar Challenge generated a record 42,446 total video clip submissions, representing a 66% increase in submissions year-over-year.

“The HERO11 Black and Mini Million Dollar Challenge video celebrates the creativity of our inspired customers,” said GoPro Founder and CEO, Nicholas Woodman. “Congratulations to this year’s creators—your videos inspire millions of people around the world to pursue their own interests and passions.”

Drum roll please! The final HERO11 Black + Mini MDC awarded creators are:

GoPro has awarded $5 million dollars to Million Dollar Challenge award recipients over the past five years using a simple call to action: Use the latest flagship camera to capture something inspiring and submit your raw video clip to GoPro Awards via the GoPro Quik app or The HERO11 Black + Mini contest window ran for just under 10 weeks from Jan. 26 through April 2.

GoPro added an additional first this year with voiceover narration. This new creative approach helped directly highlight how this video embodies GoPro’s mission statement to: “Help the world capture and share itself in immersive and exciting ways.”

Award recipients learned if they made the cut by watching the global premiere TODAY at 6AM PT/9AM ET. If their video clip was featured, they then knew they’d earned their place in GoPro history and $18,181.81of the $1 million prize.

Visit to learn more about HERO11 Black and HERO11 Black Mini.

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