Effective Date: 10/31/2012
GoPro Contact Info:
3000 Clearview Way
San Mateo, CA
GoPro cares deeply about online privacy. GoPro complies with the US-EU Safe Harbor Framework and US-Swiss Safe Harbor Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. GoPro has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view our certification page, please visit http://www.export.gov/safeharbor/.
GoPro has further committed to refer unresolved privacy complaints under the US-EU and US-Swiss Safe Harbor Principles to an independent dispute resolution mechanism, the BBB EU SAFE HARBOR, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by GoPro, please visit the BBB EU SAFE HARBOR web site for more information and to file a complaint: BBB.org/us/safe-harbor-complaints.
Personally Identifiable Information
In order to use certain features of this Web site, we request certain personally identifiable information from you on the account creation form and/or require you to create a username and password. During account creation you are required to give contact information (such as name and email address). We use this information to contact you about the services or members on our site in which you have expressed interest. You may have the option to provide demographic information such as interests or profession. We encourage you to submit this information so we can provide you a more personalized customer experience. Types of communications you may elect to receive from GoPro that require use of personally indentifiable information include Customer Service emails in response to order or product related support issues, Special Promotions and Updates to notify you of promotional opportunities, Newsletters to stay abreast of GoPro related news & events, Product or Service Announcements to advise of temporary service outages or technical product announcements, and Partnership or Sponsorship Opportunities. GoPro is the sole owner of the information collected on GoPro.com. GoPro collects personally identifiable information from our users at several different points on our Web site.
If you purchase a product or service from us, we request certain personally identifiable information from you on our order form. You must provide contact information (such as name, email, and shipping address) and financial information (such as credit card number, expiration date). We use this information for billing purposes and to fulfill your orders. If we have trouble processing an order, we will use this information to contact you. Types of order-related communications that require use of personal information include Order Confirmation email to confirm the placement, & summarize the contents of your order, Shipping Confirmation email to notify you when your order ships, and Customer Satisfaction Emails to ensure you are satisfied with your GoPro product.
Contest or Sweepstakes Entries
If you enter a promotion, sweepstakes or contest on our site, we require that you provide certain personally identifiable information, including but not limited to your name, address, favorite sports & activities, computer specifications, &website usage preferences. This information is necessary to process your Application and/or Complete Entry, contact you in response to your contest participation, and to improve the GoPro customer experience. Types of promotion or contest related communications include Complete Entry Confirmation emails confirming your participation in a given promotion or contest, Thank You Emails thanking you for participation in a given promotion or contest, Congratulations Emails advising you that you may have won or advanced to a new stage of a promotion or contest, and Invitations to future contests & events.
Product Registration, Product Updates, & Software Downloads
If you register or update your GoPro product(s) we may require you to provide certain personally identifiable information, including but not limited to name, email address, product serial number, wi-fi network name, & device ID. This information is necessary to process your product registration, accurately & efficiently update your GoPro products, and contact you with relevant information about your GoPro products.
Uses of Information
The website uses both non-personally-identifiable information and personal information to improve the overall GoPro consumer website experience, provide relevant & targeted content to website Visitors, Customers, & opt-in Subscribers, and to provide paying Customers with efficient communications related to their GoPro order. Our websites use non-personally-identifiable information to inform the general public & people who visit our website about GoPro products, services, news, & community activities, to improve performance of our websites & business services, to understand how anonymous users interact with our website after seeing GoPro advertisements, to identify & retarget advertisements to past website visitors, & to optimize the performance of our advertising campaigns. Our websites use personally identifying information to facilitate communications between GoPro & interested parties, to enable the purchase & fulfillment of GoPro products & services, & to improve the overall GoPro customer & product experience.
If you place an order on GoPro.com, we will use your name & email address to send you an Order Confirmation Email, a Shipping Confirmation Email, and Customer Satisfaction Emails. If you do not wish to participate in Customer Satisfaction emails, you may Opt-Out of such emails upon receipt by clicking “Unsubscribe” link contained in the email.
Special Offers and Updates
We will occasionally send you information on products, services, special promotions, contests, events, & opportunities to interact with GoPro and our community. You can sign up to receive these emails from us on our Newsletter sign up page &/or during checkout while purchasing a product. Out of respect for your privacy, we present the option NOT to receive these types of communications. Please see “Choice and Opt-out” section below for more details on how to unsubscribe or opt-out of communications from GoPro.
If you wish to subscribe to our newsletter(s), we will use your name and email address to send the newsletter to you. Out of respect for your privacy, we provide you a way to unsubscribe. Please see the “Choice and Opt-out” section.
We will send you service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email. Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account.
Based upon the personally identifiable information you provide us at the time of account creation or purchase, we will send you a confirmation email to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email or telephone, in accordance with your preferences.
Upon account creation and order placement, we provide you the option to NOT receive Newsletters & Special Promotions and Updates emails from GoPro. We provide you the opportunity to ‘opt-out’ of having your personally identifiable information used for certain purposes, when we ask for this information. For example, if you purchase a product but do not wish to receive any additional marketing material from us, you can indicate your preference on our order form by leaving the “Opt-In” checkbox blank. If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included in each newsletter or communication or by emailing us at email@example.com. You will be notified when your personally identifiable information is collected by any third party that is not our service provider, so you can make an informed choice as to whether or not to share your information with that party. If you do not wish to have your personally identifiable information shared and want to opt-out from receiving further communications from any third party that is not our agent or service provider, please contact that 3rd party directly.
GoPro strives to provide the public with relevant, value-added content in the form of advertisements. However we respect the wishes of anyone who does not want to be tracked by 3rd party advertising companies online. Users may opt-out of GoPro’s cookie-based online advertising & analytics programs by following the opt-out instructions provided by our advertising & analytics partners here.
To opt-out of the Doubleclick & other Google advertising cookies, please visit the Google advertising opt-out page.
To opt-out of analysis via the Google Analytics cookie, please visit the Google Analytics opt-out page.
For more information about which 3rd party advertising cookies may be stored on your browser, including one of our retargeting partners, AdRoll, and how to selectively opt-out of each, please see the Network Advertising Initiative opt-out page
Non-Personally-Identifiable User Information
For each visitor to our websites, we collect non-personally-identifiable information including IP address, profile information, aggregate user data, preferences, technical session information, & browser type. This data is used to manage the website, track website usage, provide context for referring traffic sources, and improve overall website performance. This non-personally-identifiable information may be shared with third-parties to provide more relevant services and advertisements to visitors, to understand how anonymous users interact with our website after seeing GoPro advertisements on 3rd party websites, to identify & retarget advertisements to past website visitors, & to optimize the performance of our advertising campaigns. User IP addresses are recorded for security and monitoring purposes. If you arrived at our website via a link from another webpage, we may receive aggregate or otherwise anonymous statistical information about your visit to our site. We monitor customer traffic patterns and site usage to help us develop the design and layout of the site, and to improve the content of our website to better match the interests of our website users.
One or more of our third party advertising partners employ a software technology called Web Beacons, that help us better manage content on our site by informing us what content is effective. Web Beacons are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers’ personally identifiable information.
Ad Servers, Third Party Advertising, & Website Analytics
We do not serve 3rd party advertisements to you while using our website, GoPro.com. However, we do work with Website analytics & advertising partners, including Google, Doubleclick, AdRoll, Commission Junction & Facebook, to deliver GoPro advertisements on 3rd party publisher websites – these partners may set cookies on your computer’s web browser. These cookies allow our partners to recognize your computer so that the ad server can show you GoPro advertisements elsewhere on the Internet, and so that our analytics software can measure your engagement & interactions while using GoPro.com. In this way, ad servers may compile anonymous, non-personally identifiable information about where you, or others who are using your computer, saw our advertisements, whether or not you interacted with our advertisements, and actions performed on subsequent visits to GoPro.com. This information allows an ad network to deliver targeted advertisements that they believe will be of most interest to you, and it allows GoPro to optimize the performance of our advertising campaigns and the usability of our website. In other words, we use analytics data in concert with data about our online ads that have been shown using the Google Display Network, DoubleClick for Advertisers, or other online advertising networks. Thus, an we can understand how anonymous users interacted with our website after seeing our ads.
3rd Party Website Features
We use Facebook Like button to enable our website users to easily “Like” content found on GoPro.com, and thereby share this content with their Facebook Friends. Please see Facebook’s Data Use Policy for more on the type of data tracked by Facebook via this feature.
3rd Party Service Providers
We use other third parties such as a shipping company to fulfill orders, a credit card processing company to bill you for goods and services, & an email service provider to send out emails on our behalf. When you order products from GoPro, we will share your name, email address, shipping address & order contents as necessary for the third party shipping company to fulfill your order. These third parties are prohibited from using your personally identifiable information for promotional purposes. We do NOT share, sell, rent or trade personally identifiable information with 3rd parties for their promotional purposes.
Correcting / Updating or Removing Information
GoPro users may modify or remove any of their personal information at any time by logging into their account and accessing features such as Edit Profile and Account Info. Users may also email us to correct or change any information by filling out our contact form located at http://GoPro.com/support/
At times, we may post customer testimonials on our web site which may contain personally identifiable information. We obtain the customer’s consent via email and/or opt-in methods prior to posting a name, city, or stated activity/interest along with any testimonial.
Sharing and Disclosure of Information GoPro Collects
Community and Aggregate Information Security
GoPro takes precautions to insure that member account information is kept private. We use reasonable measures to protect member information that is stored within our database, and we restrict access to member information to those employees who need access to perform their job functions, such as our customer service personnel and technical staff. Please note that we cannot guarantee the security of member account information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of member information at any time. For any additional information about the security measures we use on GoPro, please contact us by filling out the contact form located at http://GoPro.com/support/
Personal Information Security
The security of your personal information is important to us. When you enter sensitive information (such as credit card number) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL). We take the same care when we transmit your sensitive information to 3rd Party Services to facilitate your order by using the same SSL technology. To learn more about SSL, follow this link: http://en.wikipedia.org/wiki/Transport_Layer_Security