news Aug 01, 2013

GoPro Inks Multi-Year Deal As Presenting Sponsor of NBC’s World of Adventure Sports

New York, NY – April 17, 2013 – Alli Sports, a division of the NBC Sports Group, announced today a strategic partnership with executive producers 360 Ventures for the Emmy Award-winning television series, World of Adventure Sports (WOAS). The program, which is currently broadcast on NBC, NBC Sports Network and Universal Sports, will see expanded cross-promotion, and digital and international distribution as part of the Alli Sports family.



In conjunction with today’s announcement, GoPro has signed a multi-year deal to be the presenting sponsor of World of Adventure Sports. GoPro, maker of the world’s most versatile camera and producer of some of today’s most engaging content, is uniquely suited to be an innovative partner of World of Adventure Sports. GoPro will be fully integrated into the content through their athletes and use of the GoPro HERO3 cameras for in-broadcast shots.

“We’re excited to enhance our adventure sports offerings with the addition of World of Adventure Sports to the Alli property roster,” said Eric Grilly, President of Alli Sports. “The marquee series and the partnership provide Alli the opportunity to cultivate new audiences within action sports.”

“The partnership between GoPro and NBC’s World of Adventure Sports not only offers unique athlete perspectives and on-board angles, but it also enhances the viewers’ experience of the show, bringing them to closer to locations, events and sports they have never seen before. We’re thrilled to be aligned with such an acclaimed series and look forward to collaborating on the project for seasons to come,” said Wil Tidman, Head of Production for GoPro.

World of Adventure Sports captures athletes pushing boundaries and testing the limits of what is possible in some of the world’s most extraordinary places. From world record attempts to first ascents to expeditions in the far corners of the planet, WOAS has been on the front lines for many of the biggest moments in adventure sports.

“We couldn’t be more excited to be part of NBC’s Alli Sports division and to be working with GoPro, a brand so integral to the sports and athletes we showcase,” said Rufus Frost, Managing Director, 360 Ventures. “The partnership model we’ve put in place has all parties aligned, vested and committed for the long-term, which is ideal. We look forward to building the next chapter of World of Adventure Sports with our new partners.”

Together with Alli and GoPro, the show will broadcast the world’s most compelling action and adventure sports content, with enhanced GoPro production. The partnership will add further distribution and promotion across NBC Sports’ wide-ranging broadcast platforms, and will roll World of Adventure Sports into Alli’s expansive digital network. GoPro will also be creating lifestyle content to supplement the show.

World of Adventure Sports will continue to be produced by 360 Productions, a subsidiary of 360 Ventures, under the direction of the partnership. For more information visit and check out for new content.

World of Adventure Sports®

From adrenaline sports to expedition adventures, the Emmy award winning World of Adventure Sports captures the world’s greatest events and behind the scenes stories that reveal the passion of those who play to the edge. World of Adventure Sports is managed and produced by 360 Productions and is owned by World of Adventure Sports LLC in conjunction with NBC Sports Group and GoPro. World of Adventure Sports airs throughout the year on NBC, NBC Sports Network and Universal Sports and is syndicated internationally. To learn more please visit

Alli Sports

Alli Sports, is an action sports lifestyle brand whose mission is to connect fans with athletes and brands through best in class events, media, and authentic branded products. Alli Sports includes: the Dew Tour, Lucas Oil Pro Motocross Championship, the Red Bull Signature Series and Octane Academy; Alli Media, which creates, produces, and distributes original content; Alli RideShop, an online retailer carrying top skate and BMX consumer products; and Alli MotoShop an online retailer carrying top moto consumer products. Alli Sports is owned by NBC Sports. More information can be found at

NBC Sports Group

When the Comcast-NBCUniversal transaction was completed in January 2011, the sports assets of the two companies combined to form the NBC Sports Group, which serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of a unique array of broadcast television, cable television, radio and digital sports assets, including NBC Sports, NBC Olympics, NBC Sports Network, Golf Channel, 11 NBC Sports Regional Networks, NBC Sports Radio and all of their respective digital properties. The NBC Sports Group possesses an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, PGA TOUR, PGA of America, USGA, Churchill Downs, Premier League, MLS, Tour de France, French Open, Formula One, IndyCar and many more.