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USA Today Features GoPro

October 26, 2011 – In today’s edition of USA Today, Jefferson Graham, features GoPro and its new HD HERO2. The featured video in the article is a compilation of HD HERO2 footage as well as Graham’s interview with Nick in his GT40.

GoPro HERO2 ready to capture extreme sports video

October 26, 2011

By: Jefferson Graham

HALF MOON BAY, Calif. – Nick Woodman’s GoPro cameras have ended up in the most out-of-the-way places. The small attachable camera has been mounted to bike helmets and surfboards, applied via a suction cup under a moving car and even harnessed to the chest of a skydiver.

The GoPro Hero has more than survived. It also has helped produce some of the most entertaining video footage on the Web. Fans post videos of their own extreme action on GoPro’s YouTube channel, which has more than 63 million views, and on Facebook, where GoPro has more than a million fans.

This week, GoPro’s legion of devoted customers got GoPro Hero 2, a new HD device that Woodman says is “twice as powerful” as the first edition and has sharper resolution (11 megapixels, up from 5) greatly improved sound (a microphone input for improved audio) and full 1080p resolution, up from 720p. Like the previous model, the new GoPro sells for $299.99.

“This is two years in the making,” says Woodman, 36, who started GoPro in 2002, and sold a wrist accessory attached to a one-time-use film camera for taking photos while surfing. Digital video, in 10-second bursts, was added in 2006. And in 2009, Hi-Def made its debut in the first Hero camera.

It’s the 3-3-ounce Hero that put the company on the map, thanks to social media and word of mouth. “Our customers are growing the company for us,” CEO Woodman says. “They like to share their videos, and it’s impossible to share without someone saying ‘How did you do that?’ The answer: GoPro.”

Rick Iossi, a GoPro user from Fort Lauderdale, uses the camera for kite surfing. He dons a camera on the kite and a second one on his helmet. “It gets this amazing, huge panoramic view,” he says. “For the money, you can’t beat it. It’s extremely versatile.”

GoPro this summer expanded beyond specialty stores to Best Buy, a move that was “huge” for the company, says Chris Chute, an analyst at researcher IDC. It effectively tripled GoPro’s sales — making it “the fastest-growing camera company,” Chute says.

He estimates that GoPro will sell 500,000 cameras this year worldwide, compared with Kodak’s estimated 13 million for its line of Pocket video cameras. But while Kodak’s business is ailing, GoPro’s is thriving, even with its smaller sales.

GoPro’s $300 cameras have higher margins than Kodak’s heavily discounted $199 ones, for example, and GoPro’s focus on just one type of product — small cameras — serves it well.

Privately held GoPro won’t reveal company financials, but Woodman says his employee count has jumped to 120, from seven at the beginning of 2010 and 50 at the beginning of 2011. Many new hires are GoPro fans he met after they posted their action videos on YouTube.

GoPro cameras have become a staple of broadcasts such as CBS’ 60 Minutes, BBC’s Top Gear and National Geographic’s Explorer— anywhere there’s action or a need to hide a camera in a tiny crevice or corner.

Ian Kerr, a freelance cinematographer in British Columbia, says he uses GoPro on productions for National Geographic and Discovery. “At first, we wrote it off as a toy,” he says. “Now it’s a standard piece of equipment on everything we do. We rely on it far more than we expected to. The quality is amazing.”

To read the full article, click here

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Testimonials

Mark Burnett, five-time Emmy award winner and avid GoPro customer, said in a previous statement, "We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible. GoPro has allowed us to capture and share fascinating new perspectives that previously weren’t possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next."

"In a world of smartphones and increasingly small cameras, GoPro is still the film fans device of choice and the rugged gadget that will launch the careers of many future directors. If in doubt, check out the home made rocket that took a GoPro to space or the shark footage, both on YouTube." - T3 Award for the GoPro HERO3

EY named Nick Woodman as the 2013 Entrepreneur of the Year in Retail and Consumer Products Category

"Despite a lot of newcomers in the field, GoPro is still the leader in adventure cameras. The new Hero3 Black manages to pack an f/2.8 wide-angle lens, a 12-megapixel sensor, and the power to shoot 30 still frames per second into a camera body that’s smaller than a bar of soap" – Outside Magazine "Gear of the Year" 2013

"Smaller, lighter, sharper, better … It’s the runaway POV cam of the year." National Geographic "Gear of the Year" 2013

GoPro HERO3+ Black Edition wins Men's Journal Gear of the Year 2014

The GoPro HERO3+ is the "Best of the Best…’Top Gear’ Of The Year" - GearJunkie Gear of the Year 2013

"GoPro Cameras Can Make You A Better Bass Angler" - Field & Stream

"Top 10 YouTube Brand Videos" - AdWeek


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