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One Night with The Weeknd

Following a long tradition of shattering the mold and circumventing convention, platinum-selling alternative R&B futurist The Weeknd enlisted GoPro to exclusively film his recent sold out performance at the O2 Arena in London using their new HERO3+ Black Edition camera. The show happened during the artist and producer’s critically lauded “The Fall” European tour in support of his 2013 chart-topping sophomore opus, Kiss Land.
 
GoPro brings viewers up-close-and-personal during the show, capturing the most rousing and frenetic moments intimately. The video clip places audiences on stage with The Weeknd as he ignites fan favorites like "The Town," and "Belong to the World."  As the packed venue watches intently, the GoPro team utilizes the lightweight and super high-definition HERO3+ Black Edition camera to capture a concert experience that’s never been caught before. It’s stirring, sexy, and soaring. It’s Kiss Land at its purest.
 
Last year, Kiss Land [XO/Republic Records] landed at #2 on the Billboard Top 200, while seizing the #1 spot on the iTunes Top Albums Chart. He followed up the album with the sold out international jaunt, “The Fall Tour”. Right now, The Weeknd is in the process of readying new music for the world to hear.
 
We're excited to debut HERO3+ Black Edition/Music, a musician-focused version of our best selling HERO3+ Black Edition camera, including everything needed to capture professional quality photos and video of any music moment, from practice to performance. These mounts made for music makes it easy for musicians and DJs to mount the camera to instruments, turntables, mic stands and other stage equipment to capture immersive GoPro-style footage and unique points of view. Artists can also use the GoPro App on a mobile device to control the camera if it's mounted out of reach, while GoPro's free editing software, GoPro Studio, makes it easy to edit professional looking videos for self-promotion across social media channels.

#GoProMusic

 

For more intformation on The Weeknd Contact:  
Republic Records
Myisha Brooks
310-865-0107
myisha.brooks@umusic.com
 
About Republic Records:
A division of Universal Music Group, the world's leading music company, Republic is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Amy Winehouse, Ariana Grande, Black Sabbath, Colbie Caillat, Enrique Iglesias, Florence + the Machine, Godsmack, Gotye, James Blake, Of Monsters and Men, Owl City, among many others.
 
It is comprised of innovative imprints and digital business ventures including Brushfire (Jack Johnson, G. Love), Cash Money (Lil Wayne, Drake, Nicki Minaj), Lava Records (Jessie J, Lorde), Loma Vista (Soundgarden, Damian Marley, St. Vincent), Monkeywrench (Pearl Jam), Casablanca Records (Tïesto, Martin Garrix), NBC's The Voice (Cassadee Pope, Danielle Bradbery), Republic Nashville (The Band Perry, Florida Georgia Line, The Eli Young Band), XO (The Weeknd), among others.

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Testimonials

Mark Burnett, five-time Emmy award winner and avid GoPro customer, said in a previous statement, "We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible. GoPro has allowed us to capture and share fascinating new perspectives that previously weren’t possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next."

"In a world of smartphones and increasingly small cameras, GoPro is still the film fans device of choice and the rugged gadget that will launch the careers of many future directors. If in doubt, check out the home made rocket that took a GoPro to space or the shark footage, both on YouTube." - T3 Award for the GoPro HERO3

EY named Nick Woodman as the 2013 Entrepreneur of the Year in Retail and Consumer Products Category

"Despite a lot of newcomers in the field, GoPro is still the leader in adventure cameras. The new Hero3 Black manages to pack an f/2.8 wide-angle lens, a 12-megapixel sensor, and the power to shoot 30 still frames per second into a camera body that’s smaller than a bar of soap" – Outside Magazine "Gear of the Year" 2013

"Smaller, lighter, sharper, better … It’s the runaway POV cam of the year." National Geographic "Gear of the Year" 2013

GoPro HERO3+ Black Edition wins Men's Journal Gear of the Year 2014

The GoPro HERO3+ is the "Best of the Best…’Top Gear’ Of The Year" - GearJunkie Gear of the Year 2013

"GoPro Cameras Can Make You A Better Bass Angler" - Field & Stream

"Top 10 YouTube Brand Videos" - AdWeek


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