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New York Times Gadgetwise Blog – “The GoPro Goes Anywhere”

New York, NY – Sept, 2010 – The GoPro HD HERO was put through its paces and featured in the New York Times. The Gadgetwise Blog writer says the HD HERO is “One of the most fun cameras I’ve ever used…. and “Packs more power than most professional cameras on the market today.”

The full Gadgetwise review from Sept 2 is reposted HERE.

At first glance the GoPro HD Hero camera looks like a toy you would find inside a carton of cereal; it’s a tiny little box, just a couple of inches square in every direction. But as soon as you turn it on and begin recording images or video, you realize it packs more power than most professional cameras on the market today.

The camera, which is designed to be beaten, tossed around and submerged in almost anything, is easily one of the most fun cameras I’ve ever used.

You can buy the GoPro HD Hero for $260; it comes with a number of accessories, including a waterproof housing, charging, audio- and video-out cables, and an adhesive mount. The company also sells other kits, including a Helmet kit for motocross or skydiving and a Motosports kit for cars or motorcycles.

For those who want to pick and choose, GoPro offers several inexpensive accessories for the camera, including chest straps, bicycle attachments and underwater accessories that allow you to document in places other cameras could only dream.

Over the last week I’ve strapped the GoPro to a bicycle as I rode through the streets of New York City. I stuck it to my Vespa scooter while going over the Brooklyn Bridge and through the Brooklyn Battery Tunnel to Manhattan. I’ve attached it to a car, taken it surfing in seven-foot waves and clipped it to my skateboard. I’ve even hitched it to my dog to see what it’s like to run and fetch a ball.

The camera doesn’t have an LCD screen on the back; you take the pictures and retrieve them later from a computer. But the lens on the camera is ultrawide-angle, capable of shooting video or photos at 170-degree angles, which makes the documenting process as simple as pressing a few buttons, pointing it in the right direction, and letting the camera do the rest.

The camera is also built with minimalism in mind. It has only two buttons. One is the power button, which also allows the camera operator to switch modes from HD Video to photography or time-lapse images. Then there’s the shutter button, which begins recording. I should note that it took a few minutes of instruction-reading to figure out the settings.

You will need to get an SD card for storage as the camera doesn’t have any internal memory. I used a 32 gigabyte card, which documented several hours of video and stills. The camera also comes with a USB plug for quick charges.

Although the camera was originally designed for extreme sports use, it’s perfect to carry with you anywhere, from a vacation to a weekend bike ride, without worrying about getting wet, damaged or taking up room in your bag or pocket.



Mark Burnett, five-time Emmy award winner and avid GoPro customer, said in a previous statement, "We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible. GoPro has allowed us to capture and share fascinating new perspectives that previously weren’t possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next."

"In a world of smartphones and increasingly small cameras, GoPro is still the film fans device of choice and the rugged gadget that will launch the careers of many future directors. If in doubt, check out the home made rocket that took a GoPro to space or the shark footage, both on YouTube." - T3 Award for the GoPro HERO3

EY named Nick Woodman as the 2013 Entrepreneur of the Year in Retail and Consumer Products Category

"Despite a lot of newcomers in the field, GoPro is still the leader in adventure cameras. The new Hero3 Black manages to pack an f/2.8 wide-angle lens, a 12-megapixel sensor, and the power to shoot 30 still frames per second into a camera body that’s smaller than a bar of soap" – Outside Magazine "Gear of the Year" 2013

"Smaller, lighter, sharper, better … It’s the runaway POV cam of the year." National Geographic "Gear of the Year" 2013

GoPro HERO3+ Black Edition wins Men's Journal Gear of the Year 2014

The GoPro HERO3+ is the "Best of the Best…’Top Gear’ Of The Year" - GearJunkie Gear of the Year 2013

"GoPro Cameras Can Make You A Better Bass Angler" - Field & Stream

"Top 10 YouTube Brand Videos" - AdWeek