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GoPro Welcomes Shaun White, Olympic and X Games Multi-Gold Medalist, to Snow Team

GoPro Deepens Snow Team Roster of World’s Finest Winter Athletes

HALF MOON BAY, CA (January 27, 2012) – GoPro, maker of the world’s most versatile cameras and producer of some of today’s most engaging sports programming, is pleased to announce Shaun White, two-time Olympic gold and and thirteen-time X Games gold medal winner, to its world class lineup of premier ski and snowboard athletes.


Shaun White is joining GoPro’s progressive team of snowboard athletes that include Mike Basich, Tim Humphreys, Eric Willett, Jamie Anderson, Hannah Teter and Devun Walsh. GoPro’s ski team includes Tom Wallisch, Tucker Perkins, Andrew Whiteford, Julian Carr, Julia Murray, Tanner Hall, Meg Olenick, Keri Herman, Grete Eliassen, Matthias Giraud and JT Holmes.

“I’m really excited to be working with the team,” said Shaun White. “I’m looking forward to seeing my riding in a different light with new angles that only GoPro cameras can capture.”

GoPro’s founder and CEO, Nicholas Woodman adds, “In addition to being a world class athlete, Shaun White has incredible positive energy and enthusiasm. He’s just a great dude. We are so stoked to have him join us and our other athletes as Ambassadors of Radness, capturing and sharing passionate experiences through the lenses of our GoPros. I can’t bust airs like Shaun White or the rest of our athletes, but I feel like I can when I watch their GoPro footage. It’s addictive and inspiring to the rest of us to get out there and GoPro in our own way. Welcome to the team, Shaun…let’s ride.”

GoPro is partnering with Shaun White and its existing roster of athletes to drive product innovation and capture incredible video and photo content with its world renowned HD HERO2 camera. Globally recognized as the world’s most versatile camera, the HD HERO2 enables professional video and photo capture of immersive perspectives that results in some of today’s most engaging sports programming.

All video and photo content produced by GoPro and its athletes are shared online on the GoPro Network, viewable at GoPro.com and on GoPro’s YouTube Channel. The GoPro Network is a collection of some of the most exciting and engaging content on the planet. Not just limited to sports, the GoPro Network showcases many of the passionate and inspiring things humans are doing in the world today.

In addition to its own Snow Team, GoPro is sponsoring the US Ski and Snowboard Association (USSA) as it heads to the U.S. Grand Prix in Canyons, UT February 10-11. The USSA is the national governing body of Olympic skiing and snowboarding. GoPro is extremely proud to be the official camera of the US Ski, Snowboard and Freeskiing teams.




Mark Burnett, five-time Emmy award winner and avid GoPro customer, said in a previous statement, "We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible. GoPro has allowed us to capture and share fascinating new perspectives that previously weren’t possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next."

"In a world of smartphones and increasingly small cameras, GoPro is still the film fans device of choice and the rugged gadget that will launch the careers of many future directors. If in doubt, check out the home made rocket that took a GoPro to space or the shark footage, both on YouTube." - T3 Award for the GoPro HERO3

EY named Nick Woodman as the 2013 Entrepreneur of the Year in Retail and Consumer Products Category

"Despite a lot of newcomers in the field, GoPro is still the leader in adventure cameras. The new Hero3 Black manages to pack an f/2.8 wide-angle lens, a 12-megapixel sensor, and the power to shoot 30 still frames per second into a camera body that’s smaller than a bar of soap" – Outside Magazine "Gear of the Year" 2013

"Smaller, lighter, sharper, better … It’s the runaway POV cam of the year." National Geographic "Gear of the Year" 2013

GoPro HERO3+ Black Edition wins Men's Journal Gear of the Year 2014

The GoPro HERO3+ is the "Best of the Best…’Top Gear’ Of The Year" - GearJunkie Gear of the Year 2013

"GoPro Cameras Can Make You A Better Bass Angler" - Field & Stream

"Top 10 YouTube Brand Videos" - AdWeek