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GoPro Signs on as Official Camera Sponsor of the SWATCH Freeride World Tour by The North Face

SALT LAKE CITY, UTAH/LAUSANNE, SWITZERLAND (November 15, 2012)- The SWATCH Freeride World Tour by The North Face is thrilled to announce its newest tour partner, GoPro, maker of the world’s most versatile cameras and producer of today’s most engaging content. Founded by Nicholas Woodman, GoPro is arguably the most advanced HD line of wearable and gear-mountable cameras and accessories, namely with the latest release of the new HERO3 camera line.

“We’re fired up to be the official camera of the SWATCH Freeride World Tour. With SWATCH’s long history of global support for skiing and snowboarding over the years, along with MSI at the helm as the organizer, this is a no brainer. GoPros will be put in the hands of the best free riders in the world thus garnering the sickest POV content ever seen. We’re excited to share never before seen GoPro content including competition runs, unique lines and exclusive athlete POV with our fans around the world,” says Paul Crandell, VP of Marketing.

GoPro joins SWATCH, The North Face, PrimaLoft, Scott, Kask, ABS and Dakine as global sponsors of the Freeride World Tour. Regional support for the Freeride World Tour in North America is also being provided by Subaru of America, Sierra Nevada, Black Diamond, Clif Bar. Regional support for the Freeride World Tour in Europe is provided by Marker.

“GoPro is the perfect partner for the Freeride World Tour,” said Freeride World Tour Partnership Marketing Director-Americas Larsen Sequist of Mountain Sports International. “Their commitment to the advancement of sport and technology perfectly fits the values of the Freeride World Tour and the big mountain community.”

In addition to course previews, selected SWATCH Freeride World Tour by The North Face competitors will be equipped with the new HERO3 camera and mounting accessories during their competition runs. GoPro footage from actual competitor runs will be integrated into the broadcast coverage of these events. These athlete perspectives are a first for the Freeride World Tour and will provide viewers with a unique and never before seen view of what it looks like to compete in the SWATCH Freeride World Tour.

For more information on the Freeride World Tour and Qualifying events visit www.freerideworldtour.com

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Testimonials

Mark Burnett, five-time Emmy award winner and avid GoPro customer, said in a previous statement, "We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible. GoPro has allowed us to capture and share fascinating new perspectives that previously weren’t possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next."

"In a world of smartphones and increasingly small cameras, GoPro is still the film fans device of choice and the rugged gadget that will launch the careers of many future directors. If in doubt, check out the home made rocket that took a GoPro to space or the shark footage, both on YouTube." - T3 Award for the GoPro HERO3

EY named Nick Woodman as the 2013 Entrepreneur of the Year in Retail and Consumer Products Category

"Despite a lot of newcomers in the field, GoPro is still the leader in adventure cameras. The new Hero3 Black manages to pack an f/2.8 wide-angle lens, a 12-megapixel sensor, and the power to shoot 30 still frames per second into a camera body that’s smaller than a bar of soap" – Outside Magazine "Gear of the Year" 2013

"Smaller, lighter, sharper, better … It’s the runaway POV cam of the year." National Geographic "Gear of the Year" 2013

GoPro HERO3+ Black Edition wins Men's Journal Gear of the Year 2014

The GoPro HERO3+ is the "Best of the Best…’Top Gear’ Of The Year" - GearJunkie Gear of the Year 2013

"GoPro Cameras Can Make You A Better Bass Angler" - Field & Stream

"Top 10 YouTube Brand Videos" - AdWeek


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