« Back

GoPro Signs Multi-Year Deal to Support American Motocross and the 2011 Lucas Oil Motocross Championship

MORGANTOWN, W.Va. and HALF MOON BAY, Calif. (May 18, 2011) – After breaking into American Motocross last season with its revolutionary high-definition cameras, MX Sports Pro Racing and Alli, the Alliance of Action Sports, announce that GoPro will return for 2011 and beyond as an official supporter of the Lucas Oil AMA Pro Motocross Championship.


GoPro’s HD HERO line of cameras and accessories have transformed the way live action is captured today, introducing a truly unique perspective to the world of motocross which enables viewers to get a first-hand feel for the crazy rush riders encounter out on the track. After an impressive intro to the sport last season, the leader in HD sports cameras returns on a whole other level, psyched to takeover and deliver fresh, hard-core footage for 2011.

“GoPro is very excited to be back as the Official Sports Camera of the Lucas Oil AMA Pro Motocross Championships,” said Justin Wilkenfeld, GoPro Director of Sports Marketing. “The outdoor nationals are one of the most dynamic and grueling race series on the planet and we are proud to support both the riders and the sport.  We feel that rugged and versatile design of the GoPro cameras along with the high-quality images they capture are a perfect fit for the physically demanding nature of professional motocross racing.”

GoPro’s attendance at the track will be stronger than ever as several riders will be sporting the pocket-sized HD HERO cameras on their helmets at any given round while several of GoPro’s professional shooters capture one-of-a-kind perspectives as the world’s best motocross riders go bar-to-bar throughout the summer.  The GoPro video will be used for the broadcasts of the Lucas Oil Pro Motocross series.  And in an effort to increase their support of American Motocross, GoPro will bring a wider viewership to the sport and the series through unique GoPro produced content that will be distributed through GoPro’s social media platform and at the MX video channel on GoPro.com.  Having already established itself as a strong presence within the action sports industry, GoPro fans are already familiar with the amazing and unique shots that HD HERO can deliver and will now have a chance to enjoy a fresh look at motocross and possibly be introduced and discover a new passion for the sport.

“It is great to have GoPro renew their partnership with the Lucas Oil Pro Motocross Championship for an additional three years,” said Alli’s GM of Strategic Partnerships Mark Carter. “Their products have been bringing our sport a great perspective in capturing the intense racing action of this series and we look forward to utilizing their developing technologies in the years ahead.”

As always, fans of the Lucas Oil AMA Pro Motocross Championship can see the incredible footage through the premier television broadcasts as well as through the exclusive series content on the web at www.allisports.com.

The 2011 Lucas Oil AMA Pro Motocross Championship kicks off on Saturday, May 21 from the Rockstar Energy Hangtown Motocross Classic in Rancho Cordova, Calif. Tickets are on sale at www.allisports.com, Special discounts and incentives are available for advance ticket purchasers.

For more information on the 2011 Lucas Oil AMA Pro Motocross Championship, please log on to www.allisports.com/motocross


The Lucas Oil AMA Pro Motocross Championship is the world’s most prestigious motocross series. The Series is managed and produced by MX Sports Pro Racing, whose mission is to raise awareness of motocross racing through the promotion of professional championship racing events nationwide.

The series is also produced in conjunction with Alli, the Alliance of Action Sports, a global business that encompasses national and international action sports events, multimedia production and a consumer-based lifestyle brand. Alli is owned by NBC Sports and MTV Networks and represents a vast network of athletes, fans, brands and properties.

The Lucas Oil AMA Pro Motocross series is sanctioned by AMA Pro Racing, the premier professional motorcycle racing organization in North America. AMA Pro Racing operates a full schedule of events and championships across every spectrum of motorcycle competition.



Mark Burnett, five-time Emmy award winner and avid GoPro customer, said in a previous statement, "We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible. GoPro has allowed us to capture and share fascinating new perspectives that previously weren’t possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next."

"In a world of smartphones and increasingly small cameras, GoPro is still the film fans device of choice and the rugged gadget that will launch the careers of many future directors. If in doubt, check out the home made rocket that took a GoPro to space or the shark footage, both on YouTube." - T3 Award for the GoPro HERO3

EY named Nick Woodman as the 2013 Entrepreneur of the Year in Retail and Consumer Products Category

"Despite a lot of newcomers in the field, GoPro is still the leader in adventure cameras. The new Hero3 Black manages to pack an f/2.8 wide-angle lens, a 12-megapixel sensor, and the power to shoot 30 still frames per second into a camera body that’s smaller than a bar of soap" – Outside Magazine "Gear of the Year" 2013

"Smaller, lighter, sharper, better … It’s the runaway POV cam of the year." National Geographic "Gear of the Year" 2013

GoPro HERO3+ Black Edition wins Men's Journal Gear of the Year 2014

The GoPro HERO3+ is the "Best of the Best…’Top Gear’ Of The Year" - GearJunkie Gear of the Year 2013

"GoPro Cameras Can Make You A Better Bass Angler" - Field & Stream

"Top 10 YouTube Brand Videos" - AdWeek