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GoPro Signs as Official Wearable Camera of Lucas Oil AMA Motocross Championship

Morgantown, WV, June, 2010 – In its continued efforts to usher American motocross into the new era, MX Sports Pro Racing welcomes GoPro as one of the newest supporters of the world’s most prestigious motocross championship. As maker of the world’s best selling and highest performance wearable HD video cameras, GoPro and its flagship HD HERO line will now serve as the Official Wearable Camera of the Lucas Oil AMA Pro Motocross Championship.

Since the opening round at Hangtown and throughout the remainder of the 12-race 2010 season, HD HERO cameras will be the featured product of the outdoor nationals, worn by several of the world’s best riders and integrated into broadcast coverage on AlliSports.com, SPEED and NBC Sports.

“Motocross is one of the most intense sports in the world,” said Nicholas Woodman, founder and CEO of GoPro. “The speed, risk and athleticism is incredible. We’re excited that MX Sports Pro Racing has chosen GoPro and our HD HERO wearable cameras to capture the intensity of the Lucas Oil Motocross Championship from the rider’s perspective. You think these guys are quick and then you see if from their perspective and you realize…these guys are really quick!”

The GoPro HD HERO captures professional 1080p and 720p HD video with eye-popping clarity that is normally only seen from cameras costing considerably more. Used by professional athletes and cameramen alike, the HD HERO is now used regularly by production companies filming for the Discovery Channel, NBC and now the Lucas Oil AMA Pro Motocross Championship. While the resolution and clarity is impressive, the HD HERO’s 60 frames per second performance in 720p allows for jaw-dropping slow motion HD video to capture the world class talent of the best riders on the planet.

Ideal for the demands of motocross, the HD HERO camera’s durable polycarbonate housing protects the camera from anything the track can throw at it. Its compact size and minimal 5.9oz weight allows it to be worn on rider helmets without them even knowing it’s there. GoPro cameras represent the ultimate in performance, durability and convenience; necessary requirements for a camera to be worn by athletes competing at the top level of the sport.

GoPro’s incredible HD HERO camera retails for $269.

The Lucas Oil AMA Pro Motocross Championship continues this weekend with the Rockstar Energy High Point National from High Point Raceway in Mt. Morris, Pa., on Saturday, June 12. Gates drop at 1 p.m. EST.

The Lucas Oil AMA Pro Motocross Championship is the world’s most prestigious motocross series. The Series is managed and produced by MX Sports Pro Racing, whose mission is to raise awareness of motocross racing through the promotion of professional championship racing events nationwide.

About the Lucas Oil AMA Pro Motocross Championship

The series is also produced in conjunction with Alli, the Alliance of Action Sports, a global business that encompasses national and international action sports events, multimedia production and a consumer-based lifestyle brand. Alli is owned by NBC Sports and MTV Networks and represents a vast network of athletes, fans, brands and properties.

The Lucas Oil AMA Pro Motocross series is sanctioned by AMA Pro Racing, the premier professional motorcycle racing organization in North America. AMA Pro Racing operates a full schedule of events and championships across every spectrum of motorcycle competition.

For more information or to book an appointment contact:
Rick Loughery – rloughery (at) gopro (dot) com



Mark Burnett, five-time Emmy award winner and avid GoPro customer, said in a previous statement, "We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible. GoPro has allowed us to capture and share fascinating new perspectives that previously weren’t possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next."

"In a world of smartphones and increasingly small cameras, GoPro is still the film fans device of choice and the rugged gadget that will launch the careers of many future directors. If in doubt, check out the home made rocket that took a GoPro to space or the shark footage, both on YouTube." - T3 Award for the GoPro HERO3

EY named Nick Woodman as the 2013 Entrepreneur of the Year in Retail and Consumer Products Category

"Despite a lot of newcomers in the field, GoPro is still the leader in adventure cameras. The new Hero3 Black manages to pack an f/2.8 wide-angle lens, a 12-megapixel sensor, and the power to shoot 30 still frames per second into a camera body that’s smaller than a bar of soap" – Outside Magazine "Gear of the Year" 2013

"Smaller, lighter, sharper, better … It’s the runaway POV cam of the year." National Geographic "Gear of the Year" 2013

GoPro HERO3+ Black Edition wins Men's Journal Gear of the Year 2014

The GoPro HERO3+ is the "Best of the Best…’Top Gear’ Of The Year" - GearJunkie Gear of the Year 2013

"GoPro Cameras Can Make You A Better Bass Angler" - Field & Stream

"Top 10 YouTube Brand Videos" - AdWeek