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GoPro Provides First On-Bike HD Footage for TV Production of the 2011 Amgen Tour of California

GoPro HD HERO Official On-Bike HD Camera of the Tour

HALF MOON BAY, CA (May 18, 2011) – GoPro, the world’s leading HD activity camera company, has been selected to be the official on-bike HD camera of the 2011 Amgen Tour of California. The GoPro HD HERO® cameras are mounted on selected team riders’ bicycles to provide the first ever on-bike footage of the Amgen Tour of California. The HD HEROs will provide unique shots and will expose the cyclers’ perspective as they go head-to-head covering more than 800 miles of spectacular California roadways, highways and coastlines. This GoPro footage will be used to recap the highlights of the challenging race and is being aired on the VERSUS network, part of the NBC Sports Group. The 2011 Amgen Tour of California has expanded its international broadcast rights to 164 countries, bringing America’s largest cycling event to fans worldwide.

 

ABOUT THE AMGEN TOUR OF CALIFORNIA

The largest cycling event in America, the 2011 Amgen Tour of California is a Tour de France-style cycling road race, presented by AEG, that challenges the world’s top professional cycling teams to compete along a demanding course through the state from May 15-22. For more information about the Amgen Tour of California, please visit www.amgentourofcalifornia.com.

 

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Mark Burnett, five-time Emmy award winner and avid GoPro customer, said in a previous statement, "We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible. GoPro has allowed us to capture and share fascinating new perspectives that previously weren’t possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next."

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