GoPro’s HD HERO® Cameras used for New DC Shoes: Ken Block’s Gymkhana FOUR; the Hollywood Megamercial
HALF MOON BAY, CA (August 19, 2011) – GoPro and Ken Block have cemented a sponsorship deal that will bring together the world’s leading activity camera company with the masterfully skilled rally driver globally known for his gymkhana viral videos. The multi-year partnership will produce epic GoPro footage of Block’s mind-blowing driving skills while entertaining fans, worldwide, with the immersive video perspectives that have made GoPro the world’s best selling point-of-view camera for sports.
Ken Block has helped popularize the automotive exhibition, gymkhana, an automotive sport that requires drivers to deftly maneuver their car around a series of obstacles, slaloms, turns and figure eights using extreme acceleration, braking, and drifting. And this week DC Shoes launched the latest in a series of highly successful gymkhana videos, Gymkhana FOUR: the Hollywood Megamercial, taking the audience on a high horsepower ride through Universal Studios California. GoPro HD HERO cameras were used exclusively inside and on Block’s car to capture all of the onboard action and as well used off the car, throughout the shoot, to capture one-of-a-kind shots that wouldn’t be otherwise possible with traditional cameras.
GoPro’s HD HERO camera is widely regarded as being the most versatile HD camera on earth thanks to its compact, rugged and mount-anywhere design. This allows for Block’s team to place the cameras anywhere inside and outside of his car to get spectacular footage of Block’s driving, giving the audience a great sense of being along for the ride. Block’s production team also used GoPro cameras to live stream from inside his car to a giant video screen on site during the Los Angeles stop of the Gymkhana Live series tour, giving the crowd a driver’s seat view.
“Working with GoPro has been great,” said Block. “Back in the day, if you wanted to get footage of yourself in action—driving, snowboarding, skateboarding, riding your dirt bike, whatever—it was a big production. Now, with the GoPro setups, we go out and lock down great HD footage super easy. Plus, they’re so small that we can place them all over my cars. For GYM4, our production company even came up with a way to turn a series of GoPro units into a bullet time camera setup. It was really cool and it’s one of the reasons I’m stoked to work with GoPro and have them involved with my race program.”
“Ken Block is not only a ripping, world class driver but he’s also created a new sport through his understanding of video,” said Nicholas Woodman, founder and CEO of GoPro. “Check out his Gymkhana videos…they are off the hook, fun to watch and as a result he’s elevated his sport to international acclaim and has millions of fans waiting to see what he does next. Ken is doing a great job of showcasing what can be accomplished with a couple of GoPro cameras in today’s video-centric world and we’re stoked that he’s chosen GoPro as his exclusive onboard camera.”
Based in Half Moon Bay, California, GoPro is the world’s leading activity image capture company. GoPro’s HD HERO line of wearable and gear mountable cameras are used by more consumers and video production professionals than any other camera in its class. GoPro’s HD HERO line of wearable and gear mountable cameras and accessories are sold in over 60 countries, in specialty sports retailers, race shops, Best Buy, and at gopro.com.
About Ken Block
Ken Blockʼs rally career began in 2005. His skill and car control became quickly apparent and Block aptly nabbed Rookie of the Year in the Rally America Championship. Since then, Block has continued to race in the series, boasting a healthy ten overall wins, in addition to numerous podium appearances as well as X Games medals.