« Back

GoPro Now Official Sponsor of Justin Barcia and Team Honda Muscle Milk

SAN MATEO, CA (Jan 2, 2014) - GoPro, maker of the world’s most versatile camera and enabler of the most engaging and immersive user-generated content, is proud to be an official sponsor of Team Honda Muscle Milk for the 2014 seasons as they compete for both the Monster Energy AMA Supercross and Lucas Oil Pro Motocross Championship titles.  Premier 450 class racer Justin Barcia will equip his helmet with GoPro HERO3+ cameras throughout his campaign for championship glory both indoors and out, and his supporting team members will utilize GoPro equipment as a technical tool in testing, practice, and training review.

GoPro recently launched its most powerful and compact camera yet, the HERO3+ Black Edition. It’s ultra-high resolution and versatility will help provide Justin Barcia and Team Honda Muscle Milk with the competitive edge. Combined with the GoPro mobile app, the HERO3+ cameras make lap review an instant, immersive tool at both the practice track and the racetrack. 

“The professionalism and elite heritage of Team Honda Muscle Milk alongside the intensity and rawness of Justin Barcia are a such a winning combination, and GoPro is very excited to support their efforts in 2014,” said Todd Ballard, Director of Sports Marketing at GoPro.

"I am so pumped to join the GoPro team. GoPro cameras are a must-have for training, and I am excited to implement them into my program. Not only will I be reviewing my practice and training laps on the track, I will be able to capture all kinds of things in my life I couldn't before," said Justin Barcia. 

Check out the GoPro YouTube channel for exclusive content all season long, as Justin Barcia and the rest of the GoPro athletes battle for that number one plate.





Mark Burnett, five-time Emmy award winner and avid GoPro customer, said in a previous statement, "We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible. GoPro has allowed us to capture and share fascinating new perspectives that previously weren’t possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next."

"In a world of smartphones and increasingly small cameras, GoPro is still the film fans device of choice and the rugged gadget that will launch the careers of many future directors. If in doubt, check out the home made rocket that took a GoPro to space or the shark footage, both on YouTube." - T3 Award for the GoPro HERO3

EY named Nick Woodman as the 2013 Entrepreneur of the Year in Retail and Consumer Products Category

"Despite a lot of newcomers in the field, GoPro is still the leader in adventure cameras. The new Hero3 Black manages to pack an f/2.8 wide-angle lens, a 12-megapixel sensor, and the power to shoot 30 still frames per second into a camera body that’s smaller than a bar of soap" – Outside Magazine "Gear of the Year" 2013

"Smaller, lighter, sharper, better … It’s the runaway POV cam of the year." National Geographic "Gear of the Year" 2013

GoPro HERO3+ Black Edition wins Men's Journal Gear of the Year 2014

The GoPro HERO3+ is the "Best of the Best…’Top Gear’ Of The Year" - GearJunkie Gear of the Year 2013

"GoPro Cameras Can Make You A Better Bass Angler" - Field & Stream

"Top 10 YouTube Brand Videos" - AdWeek