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GoPro Named Official Camera of AMA Pro Road Racing and Daytona SportBike Title Sponsor in Multiyear Agreement with AMA Pro Racing

DAYTONA BEACH, Fla. (December 21, 2011) – Officials from AMA Pro Racing and GoPro® have announced an exclusive multi-year partnership naming GoPro as the Official Camera of AMA Pro Road Racing and the title sponsor of the AMA Pro GoPro Daytona SportBike class.

In addition, AMA Pro Racing will name a special year-end points fund after GoPro for the athletic heroes that race in the Daytona SportBike division.

GoPro is the world’s leading activity image capture company, producing lightweight, wearable and gear-mountable cameras designed to capture adventure and action sports in high definition and from previously impossible viewpoints. The extreme racing action and engaging personalities of the AMA Pro Road Racing athletes lend themselves perfectly to creating feature content out of the captivating video produced by all-new GoPro HD HERO2® cameras. Teams will now have the opportunity to utilize this footage in their marketing initiatives to increase sponsorship value while also exposing to the world just how intense the gripping, non-stop action really is from the rider’s perspective.



“We are very excited about this new partnership with GoPro and their very unique HD HERO product line of video cameras and accessories,” said David Atlas, Chief Operating Officer of AMA Pro Racing. “This is especially important to AMA Pro in that it will open up a new dimension of video content for fans and will significantly elevate our ability to display to the public the very exciting and close racing which our special athletes perform with such exciting regularity.”



The agreement calls for several at-track, in-market and cross-promotional marketing opportunities aimed at expanding each brand, including geo-targeted email campaigns, website promotions about upcoming AMA Pro Road Racing events and promotional sweepstakes for GoPro products. Full details about these exciting programs will be released in the coming months.



The 2012 AMA Pro Road Racing season will kick off with the historic Daytona 200 Week, scheduled for March 15-17, 2012 at Daytona International Speedway. Please visit GoPro.com for more information on GoPro and the award winning HERO product line.

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Testimonials

Mark Burnett, five-time Emmy award winner and avid GoPro customer, said in a previous statement, "We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible. GoPro has allowed us to capture and share fascinating new perspectives that previously weren’t possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next."

"In a world of smartphones and increasingly small cameras, GoPro is still the film fans device of choice and the rugged gadget that will launch the careers of many future directors. If in doubt, check out the home made rocket that took a GoPro to space or the shark footage, both on YouTube." - T3 Award for the GoPro HERO3

EY named Nick Woodman as the 2013 Entrepreneur of the Year in Retail and Consumer Products Category

"Despite a lot of newcomers in the field, GoPro is still the leader in adventure cameras. The new Hero3 Black manages to pack an f/2.8 wide-angle lens, a 12-megapixel sensor, and the power to shoot 30 still frames per second into a camera body that’s smaller than a bar of soap" – Outside Magazine "Gear of the Year" 2013

"Smaller, lighter, sharper, better … It’s the runaway POV cam of the year." National Geographic "Gear of the Year" 2013

GoPro HERO3+ Black Edition wins Men's Journal Gear of the Year 2014

The GoPro HERO3+ is the "Best of the Best…’Top Gear’ Of The Year" - GearJunkie Gear of the Year 2013

"GoPro Cameras Can Make You A Better Bass Angler" - Field & Stream

"Top 10 YouTube Brand Videos" - AdWeek


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