DAYTONA BEACH, Fla. (December 21, 2011) – Officials from AMA Pro Racing and GoPro® have announced an exclusive multi-year partnership naming GoPro as the Official Camera of AMA Pro Road Racing and the title sponsor of the AMA Pro GoPro Daytona SportBike class.
In addition, AMA Pro Racing will name a special year-end points fund after GoPro for the athletic heroes that race in the Daytona SportBike division. GoPro is the world’s leading activity image capture company, producing lightweight, wearable and gear-mountable cameras designed to capture adventure and action sports in high definition and from previously impossible viewpoints. The extreme racing action and engaging personalities of the AMA Pro Road Racing athletes lend themselves perfectly to creating feature content out of the captivating video produced by all-new GoPro HD HERO2® cameras. Teams will now have the opportunity to utilize this footage in their marketing initiatives to increase sponsorship value while also exposing to the world just how intense the gripping, non-stop action really is from the rider’s perspective.
“We are very excited about this new partnership with GoPro and their very unique HD HERO product line of video cameras and accessories,” said David Atlas, Chief Operating Officer of AMA Pro Racing. “This is especially important to AMA Pro in that it will open up a new dimension of video content for fans and will significantly elevate our ability to display to the public the very exciting and close racing which our special athletes perform with such exciting regularity.”
The agreement calls for several at-track, in-market and cross-promotional marketing opportunities aimed at expanding each brand, including geo-targeted email campaigns, website promotions about upcoming AMA Pro Road Racing events and promotional sweepstakes for GoPro products. Full details about these exciting programs will be released in the coming months.
The 2012 AMA Pro Road Racing season will kick off with the historic Daytona 200 Week, scheduled for March 15-17, 2012 at Daytona International Speedway. Please visit GoPro.com for more information on GoPro and the award winning HERO product line.