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GoPro®, Leading Activity Image Capture Company, Acquires Award Winning Video Compression Software Company, CineForm®, Inc

Companies Join to Democratize Professional Content Creation

March 30, 2011 – Half Moon Bay, Calif. – GoPro, the world’s leading wearable and gear mountable camera company, today announced that it has acquired CineForm, Inc., a leading developer of video compression and workflow technology for the professional film and television industry.

 

“We’re extremely excited to welcome the CineForm team to GoPro,” exclaims Nicholas Woodman, GoPro’s founder and CEO. “CineForm is an industry leader in video codec technology and is famous in professional circles for their HD and 3D content creation tools. As GoPro is focused on making it easy for consumers to capture professional quality content, we’re eager to incorporate CineForm’s technology and passion into future GoPro products.”

CineForm is renowned for its CineForm 444 Codec, a professional editing codec that makes HD and 3D editing faster and more convenient without sacrificing image quality. CineForm has produced several award winning editing applications that exploit the functionality of the CineForm 444 Codec, all of which are compatible with industry leading editing programs including Adobe Premiere Pro, Apple Final Cut Pro, Avid Media Composer, and Sony Vegas, as well as Apple iMovie and Windows Movie Maker. Moving forward, the codec will be named ‘GoPro CineForm’ to emphasize GoPro’s commitment to developing professional content capture and editing solutions.

“Numerous Hollywood feature films including the runaway Oscar winner, Slumdog Millionaire, were captured with CineForm’s codec and edited with their software tools,” says Woodman. “GoPro is in constant pursuit of image quality and CineForm represents a terrific step for us.”

The first new GoPro product to incorporate CineForm’s technology is the soon to be released 3D HERO® System, an expansion accessory for GoPro’s 1080p HD HERO line of cameras. The 3D HERO System allows consumers to combine two 1080p HD HEROs into a single housing to capture synchronized 3D photos and video. A synchronization cable joins the cameras via an expansion port on the back of each camera.

“GoPro has come out of nowhere to become a leading HD capture solution for professionals wanting to capture new, never before seen perspectives,” says David Newman, CineForm’s co-founder and CTO. “We were very impressed with the 3D HERO System’s ability to rival cameras costing 10 times as much. We’re looking forward to putting CineForm’s content creation tools into more hands than ever before thanks to GoPro’s global brand and distribution.”

David Taylor, co-founder and CEO of CineForm adds, “It’s exciting to look out and see how many people, consumers and professionals alike, are using GoPro cameras to create compelling content. As we worked with GoPro over the last year, the more we learned about GoPro’s vision, the more we realized how complementary GoPro and CineForm are to each other. We’re thrilled to join GoPro and to help usher in a new era of accessible professional content capture and creation.”

Based in Solana Beach, California, CineForm will become a division of GoPro and will continue to develop and support its award winning line of professional software products while contributing to the development of new GoPro products. The company will join offices with GoPro’s existing staff in San Diego.

In addition to being a top selling consumer camera, GoPro’s HD HERO camera is used by more professional production crews in the broadcast and film industry than any other camera in its class. GoPro and CineForm will be exhibiting in two booths at the upcoming National Association of Broadcasters (NAB) conference in Las Vegas from April 11 – 15th. GoPro will be located in booth number C9525 and CineForm will be in booth SL6929.

Be a HERO…. GoPro.

 

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Testimonials

Mark Burnett, five-time Emmy award winner and avid GoPro customer, said in a previous statement, "We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible. GoPro has allowed us to capture and share fascinating new perspectives that previously weren’t possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next."

"In a world of smartphones and increasingly small cameras, GoPro is still the film fans device of choice and the rugged gadget that will launch the careers of many future directors. If in doubt, check out the home made rocket that took a GoPro to space or the shark footage, both on YouTube." - T3 Award for the GoPro HERO3

EY named Nick Woodman as the 2013 Entrepreneur of the Year in Retail and Consumer Products Category

"Despite a lot of newcomers in the field, GoPro is still the leader in adventure cameras. The new Hero3 Black manages to pack an f/2.8 wide-angle lens, a 12-megapixel sensor, and the power to shoot 30 still frames per second into a camera body that’s smaller than a bar of soap" – Outside Magazine "Gear of the Year" 2013

"Smaller, lighter, sharper, better … It’s the runaway POV cam of the year." National Geographic "Gear of the Year" 2013

GoPro HERO3+ Black Edition wins Men's Journal Gear of the Year 2014

"The GoPro HERO3+ Black Edition produces some of the best – if not the best – video we’ve seen from an action cam." – CNET

The GoPro HERO3+ is the "Best of the Best…’Top Gear’ Of The Year" - GearJunkie Gear of the Year 2013

"GoPro Cameras Can Make You A Better Bass Angler" - Field & Stream

"Top 10 YouTube Brand Videos" - AdWeek


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