« Back

GoPro is proud to be the premium sponsor and official camera of the 2012 APEV with Monster Sport Pikes Peak EV Challenge Team

Akihabara, Tokyo, March 27th – Coming off a historic and record-breaking win in the 2011, Nobuhiro “Monster” Tajima is back and ready for the 2012 Pikes Peak Challenge and GoPro is honored to be onboard. This year will mark a new milestone for Monster as he will race in an electric vehicle.

From Team APEV:

2012 Team APEV with Monster Sport Pikes Peak EV Challenge

With the preservation of the environment and a goal of a sustainable society at heart, APEV (Chairman Soichiro Fukutake) organized the Pikes Peak EV Challenge Committee to take on the Pikes Peak International Hill Climb challenge, as “Team APEV with Monster Sports” slated for July 8 in Colorado Springs, Colorado.

Environmental issues, like global warming, are becoming an increasingly bigger concern. In order to contribute to a solution, many people around the world are beginning to focus on high performance EV (Electric Vehicle) technology. This year, we will bring the latest Japanese EV technology. One of the team’s main goals is to inspire people around the globe to consider EV technology, by conquering the great Rocky Mountain in Colorado Springs and winning the race.

Additionally, the team aims to contribute and partake in the following:

1.Environmental Projects

2. EV education for youth

3. Educate the “adult”, driving, population on EV technology

4. Provide aid to the tsunami disaster victims of Touhoku, Japan



Mark Burnett, five-time Emmy award winner and avid GoPro customer, said in a previous statement, "We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible. GoPro has allowed us to capture and share fascinating new perspectives that previously weren’t possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next."

"In a world of smartphones and increasingly small cameras, GoPro is still the film fans device of choice and the rugged gadget that will launch the careers of many future directors. If in doubt, check out the home made rocket that took a GoPro to space or the shark footage, both on YouTube." - T3 Award for the GoPro HERO3

EY named Nick Woodman as the 2013 Entrepreneur of the Year in Retail and Consumer Products Category

"Despite a lot of newcomers in the field, GoPro is still the leader in adventure cameras. The new Hero3 Black manages to pack an f/2.8 wide-angle lens, a 12-megapixel sensor, and the power to shoot 30 still frames per second into a camera body that’s smaller than a bar of soap" – Outside Magazine "Gear of the Year" 2013

"Smaller, lighter, sharper, better … It’s the runaway POV cam of the year." National Geographic "Gear of the Year" 2013

GoPro HERO3+ Black Edition wins Men's Journal Gear of the Year 2014

The GoPro HERO3+ is the "Best of the Best…’Top Gear’ Of The Year" - GearJunkie Gear of the Year 2013

"GoPro Cameras Can Make You A Better Bass Angler" - Field & Stream

"Top 10 YouTube Brand Videos" - AdWeek