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GoPro Honored with Cult Brand of the Year Award

GoPro was recently honored with a Cult Award at The Gathering event, an intimate marketing conference held in Banff, Canada. Hosted by Calgary-based engagement agency Cult, the award celebrated brands that have been successful in engaging consumers in innovative and meaningful ways. 

Todd Ballard, GoPro’s Director of Sports Marketing, spoke at the conference and accepted the Cult Award on behalf of the brand. At the event, Ballard delivered a presentation about how marketers can develop brand awareness on a global scale, highlighting key milestones in GoPro’s 10-year evolution from being an "action camera company" to a cult brand that enables millions of people to self-document their lives, capture immersive and engaging perspectives, and share their experiences with a worldwide community. In addition to presenting, Ballard spent time at the conference interacting with attendees, sharing insights and providing counsel to marketers looking to develop a passionate consumer base and cult-like following.

In addition to being selected for a Cult Award, GoPro also received The Gathering’s Pinnacle Award, an honor bestowed by the more than 300 attendees who voted for the cult brand that most inspired them throughout the conference.

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Testimonials

Mark Burnett, five-time Emmy award winner and avid GoPro customer, said in a previous statement, "We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible. GoPro has allowed us to capture and share fascinating new perspectives that previously weren’t possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next."

"In a world of smartphones and increasingly small cameras, GoPro is still the film fans device of choice and the rugged gadget that will launch the careers of many future directors. If in doubt, check out the home made rocket that took a GoPro to space or the shark footage, both on YouTube." - T3 Award for the GoPro HERO3

EY named Nick Woodman as the 2013 Entrepreneur of the Year in Retail and Consumer Products Category

"Despite a lot of newcomers in the field, GoPro is still the leader in adventure cameras. The new Hero3 Black manages to pack an f/2.8 wide-angle lens, a 12-megapixel sensor, and the power to shoot 30 still frames per second into a camera body that’s smaller than a bar of soap" – Outside Magazine "Gear of the Year" 2013

"Smaller, lighter, sharper, better … It’s the runaway POV cam of the year." National Geographic "Gear of the Year" 2013

GoPro HERO3+ Black Edition wins Men's Journal Gear of the Year 2014

The GoPro HERO3+ is the "Best of the Best…’Top Gear’ Of The Year" - GearJunkie Gear of the Year 2013

"GoPro Cameras Can Make You A Better Bass Angler" - Field & Stream

"Top 10 YouTube Brand Videos" - AdWeek


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