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60 Minutes Australia Features the GoPro Revolution

60 Minutes Australia takes a look into the GoPro Revolution—from Founder and CEO Nick Woodman’s Australian surfing trip where he “tinkered” with early ideas for developing the first GoPro camera, to the present, with GoPro now leading the action camera market.

Reporter Liam Bartlett calls the HERO3 launch video “extraordinary,” and takes viewers on a journey through the lens of the most versatile action camera — from a ride in Woodman’s “company car,” to the Afghani battlefields, and even to the hospital, for the delivery of Woodman’s first son. Viewers meet the GoPro Bomb Squad, atop a mountain in Alaska, about to speed-ride—“part skiing, part parachuting, part madness”—down a 5,000 foot cliff. Woodman introduces 60 Minutes to the perfect marketers, GoPro fans themselves, and explains that, around the world, every few minutes a fresh GoPro video is uploaded to YouTube or Facebook.

Check out the full story HERE.

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Testimonials

Mark Burnett, five-time Emmy award winner and avid GoPro customer, said in a previous statement, "We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible. GoPro has allowed us to capture and share fascinating new perspectives that previously weren’t possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next."

"In a world of smartphones and increasingly small cameras, GoPro is still the film fans device of choice and the rugged gadget that will launch the careers of many future directors. If in doubt, check out the home made rocket that took a GoPro to space or the shark footage, both on YouTube." - T3 Award for the GoPro HERO3

EY named Nick Woodman as the 2013 Entrepreneur of the Year in Retail and Consumer Products Category

"Despite a lot of newcomers in the field, GoPro is still the leader in adventure cameras. The new Hero3 Black manages to pack an f/2.8 wide-angle lens, a 12-megapixel sensor, and the power to shoot 30 still frames per second into a camera body that’s smaller than a bar of soap" – Outside Magazine "Gear of the Year" 2013

"Smaller, lighter, sharper, better … It’s the runaway POV cam of the year." National Geographic "Gear of the Year" 2013

GoPro HERO3+ Black Edition wins Men's Journal Gear of the Year 2014

The GoPro HERO3+ is the "Best of the Best…’Top Gear’ Of The Year" - GearJunkie Gear of the Year 2013

"GoPro Cameras Can Make You A Better Bass Angler" - Field & Stream

"Top 10 YouTube Brand Videos" - AdWeek


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