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GoPro Channel for Xbox 360 Launches with Exclusive Videos

App Provides On-Demand Viewing of GoPro Videos, Including Never Before Seen Footage

SAN MATEO, CALIF. (April 8, 2014) ­­– GoPro, maker of versatile cameras and enabler of some of today’s most engaging user-generated content, today announced the official launch of its GoPro Channel app for the Xbox 360 gaming console and home entertainment system. Xbox Live Gold members worldwide can now stream GoPro video content on-demand and purchase GoPro cameras and accessories directly through the app. To commemorate the launch, GoPro is releasing two videos exclusively to the Xbox 360 community over the next two weeks including trick shot basketball footage and a snowmobile “cliff huck” edit featuring Snowcross champion Brett Turcotte. 

“The GoPro Channel app will bring the best of GoPro originally-produced and user-generated content into the homes of millions of Xbox Live Gold customers,” said Adam Dornbusch, Head of Contest Distribution at GoPro. “We’re excited to launch with exclusive content for early adopters of the app and stoke out the Xbox 360 community with hours of engaging and inspiring GoPro videos through the Channel.”

The relationship with Microsoft augments GoPro’s initiative to expand its content distribution and community reach beyond current brand platforms including YouTube, Facebook, Twitter, Instagram, Vimeo and GoPro.com. In October 2013, the company launched a GoPro Channel on Virgin America in-flight entertainment and additional content partnerships are anticipated in 2014.  A GoPro Channel app for the Xbox One is expected to launch this summer.

To view content similar to what will air on the GoPro Channel app for Xbox 360, visit the GoPro Channel on YouTube. For more information on GoPro and its HERO line of cameras and accessories, visit GoPro.com.

 

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Testimonials

Mark Burnett, five-time Emmy award winner and avid GoPro customer, said in a previous statement, "We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible. GoPro has allowed us to capture and share fascinating new perspectives that previously weren’t possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next."

"In a world of smartphones and increasingly small cameras, GoPro is still the film fans device of choice and the rugged gadget that will launch the careers of many future directors. If in doubt, check out the home made rocket that took a GoPro to space or the shark footage, both on YouTube." - T3 Award for the GoPro HERO3

EY named Nick Woodman as the 2013 Entrepreneur of the Year in Retail and Consumer Products Category

"Despite a lot of newcomers in the field, GoPro is still the leader in adventure cameras. The new Hero3 Black manages to pack an f/2.8 wide-angle lens, a 12-megapixel sensor, and the power to shoot 30 still frames per second into a camera body that’s smaller than a bar of soap" – Outside Magazine "Gear of the Year" 2013

"Smaller, lighter, sharper, better … It’s the runaway POV cam of the year." National Geographic "Gear of the Year" 2013

GoPro HERO3+ Black Edition wins Men's Journal Gear of the Year 2014

The GoPro HERO3+ is the "Best of the Best…’Top Gear’ Of The Year" - GearJunkie Gear of the Year 2013

"GoPro Cameras Can Make You A Better Bass Angler" - Field & Stream

"Top 10 YouTube Brand Videos" - AdWeek