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GoPro® Channel Apps Coming to Xbox 360 and Xbox One

Apps Will Provide On-Demand Viewing of GoPro Video Content and First-Ever Xbox One and Xbox 360 Integration for Camera and Accessory Purchase

 

SAN MATEO, CALIF. (January 30, 2014) ­­– GoPro, enabler of immersive self-capture and engaging personal content sharing, today announced the upcoming launch of its GoPro Channel apps for Xbox 360 and Xbox One® video game and entertainment systems from Microsoft. The GoPro Channel apps will stream on-demand GoPro video content to Xbox Live Gold members worldwide and enable them to purchase GoPro cameras and accessories directly through the app, fulfilled by the Microsoft online store. This is the first time Microsoft has integrated the physical purchase of packaged goods into an Xbox platform app.

“GoPro is a content-driven company. We enable consumers and professionals around the world to capture and share mesmerizing video and photo content that excites and inspires a global audience,” said Nicholas Woodman, Founder and CEO of GoPro. “Our GoPro Channel app will make it easy for millions of global Xbox Live customers to watch GoPro originally-produced and “best of” user-generated content on their televisions at home. We’re excited to align ourselves with Microsoft and the Xbox brand as we believe our customers share the same desire to enjoy the type of immersive, experiential content that our cameras enable.”

In addition to streaming curated GoPro programming to Xbox One and Xbox 360 consoles at home, the GoPro Channel apps will also enable Xbox Live members to purchase GoPro cameras and accessories directly through the app, a first for the Xbox platform. In the U.S., orders will be sourced and fulfilled through the Microsoft store. The GoPro Channel app is anticipated to launch on Xbox 360 this spring and on Xbox One this summer.    

“We’re thrilled to bring unique and exciting videos from the GoPro community to both Xbox One and Xbox 360,” said Michael Mott, general manager for Xbox apps and developers. “The amazing video footage that GoPro cameras enable is some of the most compelling and interesting available anywhere. Xbox Live members are in for a treat when they access GoPro’s incredible programming and are able to enjoy innovative experiences like purchasing GoPro products right from their Xbox.”

The relationship with Microsoft augments GoPro’s initiative to expand its content distribution and community reach beyond current brand platforms including YouTube, Facebook, Twitter, Instagram, Vimeo and GoPro.com. In October 2013, the company launched a GoPro Channel on Virgin America in-flight entertainment and additional content partnerships are anticipated in 2014.

To view content similar to what will air on the GoPro Channel apps for Xbox One and Xbox 360, visit the GoPro Channel on YouTube. For more information on GoPro and its HERO line of cameras and accessories, visit GoPro.com.

 

 

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Testimonials

Mark Burnett, five-time Emmy award winner and avid GoPro customer, said in a previous statement, "We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible. GoPro has allowed us to capture and share fascinating new perspectives that previously weren’t possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next."

"In a world of smartphones and increasingly small cameras, GoPro is still the film fans device of choice and the rugged gadget that will launch the careers of many future directors. If in doubt, check out the home made rocket that took a GoPro to space or the shark footage, both on YouTube." - T3 Award for the GoPro HERO3

EY named Nick Woodman as the 2013 Entrepreneur of the Year in Retail and Consumer Products Category

"Despite a lot of newcomers in the field, GoPro is still the leader in adventure cameras. The new Hero3 Black manages to pack an f/2.8 wide-angle lens, a 12-megapixel sensor, and the power to shoot 30 still frames per second into a camera body that’s smaller than a bar of soap" – Outside Magazine "Gear of the Year" 2013

"Smaller, lighter, sharper, better … It’s the runaway POV cam of the year." National Geographic "Gear of the Year" 2013

GoPro HERO3+ Black Edition wins Men's Journal Gear of the Year 2014

"The GoPro HERO3+ Black Edition produces some of the best – if not the best – video we’ve seen from an action cam." – CNET

The GoPro HERO3+ is the "Best of the Best…’Top Gear’ Of The Year" - GearJunkie Gear of the Year 2013

"GoPro Cameras Can Make You A Better Bass Angler" - Field & Stream

"Top 10 YouTube Brand Videos" - AdWeek


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