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GoPro CEO Nicholas Woodman on the Podium at Sonoma Raceway

GoPro founder and CEO Nicholas Woodman made a pitstop on the Formula Car Challenge podium today at Sonoma Raceway after finishing third place in the Pro Formula Mazda class.

Although he spends his days (and many late nights), at the helm of GoPro, Nicholas Woodman sneaks away when he can to indulge in his passion for auto racing. With only a short time to train and prepare for the Formula Car Challenge race at this year’s GoPro Grand Prix of Sonoma IndyCar weekend, Woodman still managed to qualify in third, just 1/10th of a second behind the second place qualifier.

Woodman still has plenty of racing left this weekend, but he definitely has some momentum heading into the next round. He will be back n the track following the GoPro Grand Prix of Sonoma IndyCar race Sunday afternoon, where he will be vying for that top spot on the box. Good luck, Nick!

For more about the GoPro Grand Prix of Sonoma, visit RaceSonoma.com

UPDATE: Nicholas returned to the track on Sunday following the GoPro Grand Prix of Sonoma IndyCar race for a second round of racing action. He was met, however, with immediate bad luck in the first turn of the opening lap.  A collision with another racer instantly ended his race day. Our fearless CEO, luckily, walked away from the incident unscathed.




Mark Burnett, five-time Emmy award winner and avid GoPro customer, said in a previous statement, "We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible. GoPro has allowed us to capture and share fascinating new perspectives that previously weren’t possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next."

"In a world of smartphones and increasingly small cameras, GoPro is still the film fans device of choice and the rugged gadget that will launch the careers of many future directors. If in doubt, check out the home made rocket that took a GoPro to space or the shark footage, both on YouTube." - T3 Award for the GoPro HERO3

EY named Nick Woodman as the 2013 Entrepreneur of the Year in Retail and Consumer Products Category

"Despite a lot of newcomers in the field, GoPro is still the leader in adventure cameras. The new Hero3 Black manages to pack an f/2.8 wide-angle lens, a 12-megapixel sensor, and the power to shoot 30 still frames per second into a camera body that’s smaller than a bar of soap" – Outside Magazine "Gear of the Year" 2013

"Smaller, lighter, sharper, better … It’s the runaway POV cam of the year." National Geographic "Gear of the Year" 2013

GoPro HERO3+ Black Edition wins Men's Journal Gear of the Year 2014

The GoPro HERO3+ is the "Best of the Best…’Top Gear’ Of The Year" - GearJunkie Gear of the Year 2013

"GoPro Cameras Can Make You A Better Bass Angler" - Field & Stream

"Top 10 YouTube Brand Videos" - AdWeek