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GoPro Captures X Games Gold for ESPN

HD HERO Cameras Used to Create Innovative Content for ESPN’s Television Production of the 2011 Summer X Games

HALF MOON BAY, CA (August 18, 2011)– Hot off one of the most memorable summer X Games, GoPro, the world’s leading activity camera company, releases its first edits from the games as well as videos that were used during the broadcast production of the 2011 Summer X Games. GoPro created immersive course previews and jaw dropping daily highlight videos for the ESPN televised broadcast of the X Games.

 

The TV audience was taken on a one-of-a-kind ride with GoPro course previews of key events, such as BMX Big Air, Skate Big Air, Skate Vert, Rally Cross, and the Street Skate Park. And each night, ESPN’s X Center would feature a daily GoPro highlight video, shot entirely with HD HERO cameras that captured some of the most dramatic moments of the games. These one of a kind shots, such as from the bottom of the skateboard or from the seat post of the BMX bike, gave TV viewers a new and dynamic way to experience the X Games from the athletes’ perspective. GoPro pulled out all the stops, reaching a crescendo with its two-minute highlight video that was used in the celebration and conclusion of the 2011 Summer X Games.

“The 2011 Summer X Games was a major milestone for GoPro,” said Nicholas Woodman, founder and CEO of GoPro. “We are beyond stoked with how our cameras were used in the televised broadcast of the X Games. It is incredible to think that this same camera that is available at a local skate or bike shop is being used for professional productions like the X Games. We are definitely looking forward to future productions like this.”

The versatility of the HD HERO with its small size and mount-anywhere design enabled the cameras to be positioned in numerous ways, be it on the athlete, their equipment or trackside to capture the unique shots. The team also used a first-of-kind, handheld camera array consisting of 48 synched HD HERO cameras to capture and deliver dramatic action shot sequences, giving the viewer a continuous and flowing multi-angle view of the athletes as they performed their tricks. Even with 48 HD HERO cameras attached, GoPro’s experimental camera array is still light enough to be carried by one person and to be positioned in the middle of the action. To duplicate this type of set-up with traditional production cameras, the cost would reach into the hundreds of thousands of dollars and would be too impractical to be used during a live sporting event. GoPro is excited to showcase the versatility of the HD HERO camera in this new and exciting way and is proud that footage from it’s innovative camera array was used in ESPN’s broadcast of the Summer X Games.

 

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Testimonials

Mark Burnett, five-time Emmy award winner and avid GoPro customer, said in a previous statement, "We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible. GoPro has allowed us to capture and share fascinating new perspectives that previously weren’t possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next."

"In a world of smartphones and increasingly small cameras, GoPro is still the film fans device of choice and the rugged gadget that will launch the careers of many future directors. If in doubt, check out the home made rocket that took a GoPro to space or the shark footage, both on YouTube." - T3 Award for the GoPro HERO3

EY named Nick Woodman as the 2013 Entrepreneur of the Year in Retail and Consumer Products Category

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