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GoPro® Becomes Official Camera of Global RallyCross Championship

GoPro to Provide Track Previews for National TV Broadcasts on ESPN

HALF MOON BAY, CA. (May 25, 2012) – GoPro, the world’s most versatile camera, is proud to announce its role as the official camera of the 2012 Global RallyCross Championship. The season kicks- off on Saturday, May 26 at the Charlotte Motor Speedway in North Carolina.

As the official camera, GoPro will provide racing fans with the “GoPro Course Preview,” giving viewers a unique driver’s perspective of each track, captured with GoPro’s best-selling HD HERO2 camera mounted to the car. This immersive experience gives fans a firsthand look at the obstacles the drivers will tackle as they charge full-speed along the track, and will be broadcast as part of the race build-up on ESPN.

“GoPro is excited to officially partner with Global RallyCross, as it’s positioned to become one of the most exciting and exhilarating Motorsports properties for years to come,” said Todd Ballard, Director of Sports Marketing for GoPro. “We look forward to creating and sharing the most thrilling, action-packed, on-car content throughout the entire 2012 season.”

GoPro’s HD HERO2 cameras will follow and capture race footage from the driver’s point of view, including exclusive access from Monster World Rally Team driver and official GoPro athlete, Ken Block. GoPro will produce race recap edits with this footage, bringing the racer’s experience to the viewer by showing RallyCross from an entirely new perspective. These exclusive edits will be featured on the GoPro Auto Video channel, as well as GoPro’s social media sites.

Fans coming out to the Global RallyCross races will be able to check out and interact with the cameras at the GoPro Truck that will be touring during the season. In addition, GoPro will host several online giveaways via GoPro.com as well as on their Facebook page, www.facebook.com/gopro for fans unable to attend the races

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Testimonials

Mark Burnett, five-time Emmy award winner and avid GoPro customer, said in a previous statement, "We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible. GoPro has allowed us to capture and share fascinating new perspectives that previously weren’t possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next."

"In a world of smartphones and increasingly small cameras, GoPro is still the film fans device of choice and the rugged gadget that will launch the careers of many future directors. If in doubt, check out the home made rocket that took a GoPro to space or the shark footage, both on YouTube." - T3 Award for the GoPro HERO3

EY named Nick Woodman as the 2013 Entrepreneur of the Year in Retail and Consumer Products Category

"Despite a lot of newcomers in the field, GoPro is still the leader in adventure cameras. The new Hero3 Black manages to pack an f/2.8 wide-angle lens, a 12-megapixel sensor, and the power to shoot 30 still frames per second into a camera body that’s smaller than a bar of soap" – Outside Magazine "Gear of the Year" 2013

"Smaller, lighter, sharper, better … It’s the runaway POV cam of the year." National Geographic "Gear of the Year" 2013

GoPro HERO3+ Black Edition wins Men's Journal Gear of the Year 2014

The GoPro HERO3+ is the "Best of the Best…’Top Gear’ Of The Year" - GearJunkie Gear of the Year 2013

"GoPro Cameras Can Make You A Better Bass Angler" - Field & Stream

"Top 10 YouTube Brand Videos" - AdWeek


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