« Back

GoPro Announces Title Sponsorship of Indy Grand Prix of Sonoma

World’s Fastest Growing Camera Company Brings Title Sponsorship to Race Track that Inspired Its Founder

San Mateo, CA (August 23, 2012) – GoPro, maker of the world’s most versatile cameras and producer of some of today’s most engaging online programming, is proud to announce a multi-year sponsorship of the GoPro Indy Grand Prix of Sonoma, one of the most exciting and challenging road course races on the IndyCar circuit. The debut GoPro Grand Prix is scheduled for this Sunday, August 26.


GoPro’s sponsorship of the race is fitting as some of the company’s biggest breakthrough moments have occurred at the very track that plays host to the race, Sonoma Raceway. It was here that GoPro’s founder and CEO Nick Woodman was fulfilling his lifelong dream of learning to drive a race car when he realized that the wrist camera he’d invented for surfing could also be strapped to the roll bar of a race car to record his racing. The resulting video was so immersive and engaging that for the first time Woodman was able to share his experience with friends and family that couldn’t otherwise experience the thrills of racing. Inspired to help people around the world similarly capture and share their most exciting experiences, Woodman and GoPro began developing a wide range of mounts and wearable accessories that have since enabled millions of GoPro customers around the world. Today, GoPro is the world’s fastest growing camera company and its cameras are used collectively by more consumers, professional athletes and video production professionals than any other camera in the world.

“We are so stoked to sponsor the GoPro Indy Grand Prix of Sonoma,” said GoPro founder and CEO Nick Woodman. “This racetrack is such a big part of our company’s history. Learning to drive a race car here is what sparked my inspiration to help people self-document and share their passions. To now be the title sponsor of the GoPro Indy Grand Prix of Sonoma is like a dream. We wish all of the drivers and fans a safe and exciting race.”

Woodman and all of GoPro will be rooting for GoPro sponsored IndyCar driver, J.R. Hildebrand on Sunday. Hildebrand was a young racing driver and race school instructor at Sonoma Raceway in 2006 when Woodman was learning to race. Hildebrand is now racing in his second season on the IndyCar circuit.

GoPro will be giving IndyCar fans access to exclusive behind the scenes videos, an in-car racecourse preview, and highlights of GoPro sponsored driver, J.R. Hildebrand. Fans will be able to watch videos on the auto channel of the GoPro Network as well as follow the online conversation with #GoProGP via Twitter.

GoPro’s Expo Truck will be parked at the racetrack all weekend and fans are invited to stop by to learn more about GoPro and enter for the chance to win their latest and greatest products.

For more information, visit www.GoPro.com and www.RaceSonoma.com.




Mark Burnett, five-time Emmy award winner and avid GoPro customer, said in a previous statement, "We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible. GoPro has allowed us to capture and share fascinating new perspectives that previously weren’t possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next."

"In a world of smartphones and increasingly small cameras, GoPro is still the film fans device of choice and the rugged gadget that will launch the careers of many future directors. If in doubt, check out the home made rocket that took a GoPro to space or the shark footage, both on YouTube." - T3 Award for the GoPro HERO3

EY named Nick Woodman as the 2013 Entrepreneur of the Year in Retail and Consumer Products Category

"Despite a lot of newcomers in the field, GoPro is still the leader in adventure cameras. The new Hero3 Black manages to pack an f/2.8 wide-angle lens, a 12-megapixel sensor, and the power to shoot 30 still frames per second into a camera body that’s smaller than a bar of soap" – Outside Magazine "Gear of the Year" 2013

"Smaller, lighter, sharper, better … It’s the runaway POV cam of the year." National Geographic "Gear of the Year" 2013

GoPro HERO3+ Black Edition wins Men's Journal Gear of the Year 2014

The GoPro HERO3+ is the "Best of the Best…’Top Gear’ Of The Year" - GearJunkie Gear of the Year 2013

"GoPro Cameras Can Make You A Better Bass Angler" - Field & Stream

"Top 10 YouTube Brand Videos" - AdWeek