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GoPro and the 2011 Summer X Games 17

The 2011 Summer X Games kicks off today and GoPro will be there capturing athlete perspectives and innovative content with its HD HERO cameras.

GoPro’s video production team will leverage the HD HERO camera’s small size and mount-anywhere design to bring innovative on-athlete perspectives to fans at home, providing a preview of the event as the athlete would see it during X Games competition.

GoPro, famous for its best selling HD HERO line of wearable sports cameras, is also well known for the cutting-edge sports and adventure videos it produces exclusively with its own cameras and from GoPro footage shared by the company’s customers. In addition to becoming some of the most watched videos on YouTube, GoPro’s productions have demonstrated to professional producers and broadcasters what is possible with the company’s cameras and accessories.

“Our goal is to make it easy for people to capture professional quality footage of themselves during their favorite sports and activities,” said Nicholas Woodman, founder and CEO of GoPro. “It is exciting that we are filming at the X Games with the same camera you can buy at your local surf shop, Cycle Gear, REI or Best Buy. We hope this inspires our customers and fans to get out there and create more video radness with their own GoPros…we’ll be looking for your videos online!”

Tune into the X Games to watch as GoPro athletes like Bucky Lasek, Andy Macdonald, Ronnie Renner, and Jamie Bestwick go for gold!

GoPro will also debut its latest commercial during the primetime X Games broadcasts, “Kayak Kiss,” featuring pro kayaker Ben Brown. Go to GoPro.com/videos to see it now.



Mark Burnett, five-time Emmy award winner and avid GoPro customer, said in a previous statement, "We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible. GoPro has allowed us to capture and share fascinating new perspectives that previously weren’t possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next."

"In a world of smartphones and increasingly small cameras, GoPro is still the film fans device of choice and the rugged gadget that will launch the careers of many future directors. If in doubt, check out the home made rocket that took a GoPro to space or the shark footage, both on YouTube." - T3 Award for the GoPro HERO3

EY named Nick Woodman as the 2013 Entrepreneur of the Year in Retail and Consumer Products Category

"Despite a lot of newcomers in the field, GoPro is still the leader in adventure cameras. The new Hero3 Black manages to pack an f/2.8 wide-angle lens, a 12-megapixel sensor, and the power to shoot 30 still frames per second into a camera body that’s smaller than a bar of soap" – Outside Magazine "Gear of the Year" 2013

"Smaller, lighter, sharper, better … It’s the runaway POV cam of the year." National Geographic "Gear of the Year" 2013

GoPro HERO3+ Black Edition wins Men's Journal Gear of the Year 2014

The GoPro HERO3+ is the "Best of the Best…’Top Gear’ Of The Year" - GearJunkie Gear of the Year 2013

"GoPro Cameras Can Make You A Better Bass Angler" - Field & Stream

"Top 10 YouTube Brand Videos" - AdWeek