news Feb 10, 2014

Fast Company has named GoPro as one of "The World's 50 Most Innovative Companies."GoPro was included in the business publication’s prestigious annual list for "Letting everyone in on the extreme-sports video action.” 

Jennifer Vilaga writes, "The maker of hardy HD cameras and mounts, long loved by X-Gamers, cracked mainstream encouraging, distributing, and polishing users' footage." 

If you Google the phrase "faith-based businesses," the results point to companies that pursue a religious agenda. But there's another kind of faith in business: the belief that a product or service can radically remake an industry, change consumer habits, challenge economic assumptions. Proof for such innovative leaps is thin, payoffs are long in coming (if they come at all), and doubting Thomases abound. Today, pundits fret about an innovation bubble. Some overvalued companies and overhyped inventions will eventually tumble and money will be lost. Yet breakthrough progress often requires wide-eyed hope.

In this special report on the World's Most Innovative Companies, there are plenty of examples to make you a believer ("I've never been more excited about the possibilities ahead of us," Nike CEO Mark Parker recently told me). Our staff has spent more than six months gathering and analyzing data. To generate our list of the 50 Most Innovative Companies--and the accompanying top 10 companies in various sectors--we assessed thousands of enterprises. From all that work, I've pulled out 12 rising trends. Risk of failure and collapse are always with us. But the culture of innovation across the globe is more robust than ever. We think that's worth celebrating.

["The World’s Most Innovative Companies 2014," Fast Company]

GoPro is honored to be mentioned alongside such companies Nike, Google, Fitbit, Michael Kors, and the other innovative pioneers in business.

 Read entire Fast Company article HERE